Moleskine: Laptop

i've got 1:1 the same idea in my portfolio

I suppose this assignmnt was part of an advertising student competition this year. Because I saw an almost-exact same idea/execution for this "client" done by a team from the Academy of Art College in San Franicsco. I saw it in the current issue of Creativity magazine. Only their version had no drawing of a laptop in the notebook. It was only suggested by the way it was opened. And had a simple copy that read "Never crashes." I much prefer theirs to this one we see here. It was better shot as well...

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can be better

Idea is very decent... interesting...

Nice idea. I like it. But please don't use the standard drop shadow tool it kills your execution.

Nice ide. I like it. But please don't use the standard drop shadow tool.

i cant believe they've dropped a shadow behind the book's "screen" side!!! this tells me that either they are apprentices or the idea is a rip off!

So what's the thinking behind the headline 'Start'?

the thinking is that these journals are used to jot down ideas for people's future. start your sculpture, start your screenplay, whatever. also, i saw the moleskine campaign that won the competition. we didnt know about that or else we would have entered into it, but i like ours because it plays to the creative class of people. they position theirs as a regular notebook, it's not. not to us anyway.

nice idea, bad execution.

I like that it's a sketch, that it's not too slick. That's how ideas are born, in the artist's notebook. Agree with the drop shadow comments, but prefer to focus on the concept--a good one (in my book 8-} )