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15 comments

Guest's picture
Guest

i've got 1:1 the same idea in my portfolio

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I suppose this assignmnt was part of an advertising student competition this year. Because I saw an almost-exact same idea/execution for this "client" done by a team from the Academy of Art College in San Franicsco. I saw it in the current issue of Creativity magazine. Only their version had no drawing of a laptop in the notebook. It was only suggested by the way it was opened. And had a simple copy that read "Never crashes." I much prefer theirs to this one we see here. It was better shot as well...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

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Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

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Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

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Bacon Face's picture
Bacon Face
107 pencils

can be better

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

agreed... the idea it there but the execution is lacking

just write's picture
just write
653 pencils

Idea is very decent... interesting...

Guest's picture
Guest

Nice idea. I like it. But please don't use the standard drop shadow tool it kills your execution.

Guest's picture
Guest

Nice ide. I like it. But please don't use the standard drop shadow tool.

everartz's picture
everartz
7613 pencils

i cant believe they've dropped a shadow behind the book's "screen" side!!! this tells me that either they are apprentices or the idea is a rip off!

| Everartz |

CurryJ's picture
CurryJ
955 pencils

So what's the thinking behind the headline 'Start'?

================================================
I think; therefore I am

Guest's picture
Guest

the thinking is that these journals are used to jot down ideas for people's future. start your sculpture, start your screenplay, whatever. also, i saw the moleskine campaign that won the competition. we didnt know about that or else we would have entered into it, but i like ours because it plays to the creative class of people. they position theirs as a regular notebook, it's not. not to us anyway.

blacksmurf's picture
blacksmurf
200 pencils

nice idea, bad execution.

easy to say "art director".

Guest's picture
Guest

I like that it's a sketch, that it's not too slick. That's how ideas are born, in the artist's notebook. Agree with the drop shadow comments, but prefer to focus on the concept--a good one (in my book 8-} )

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