Mohawk Fine Papers: 50/10, Coated

We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.

Advertising Agency: id29, Troy, NY USA
Creative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs
Published: February 2007

Related videos by Shutterstock

2 comments

Guest's picture
Guest

Dumb and dumber, with every ad in this campaign

Go for it's picture
Go for it
23 pencils

Nice art direction!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments