Mohawk Fine Papers: 50/10, Coated

We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.

Advertising Agency: id29, Troy, NY USA
Creative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs
Published: February 2007

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2 comments

GuestFriday, September 28, 2007 - 02:44

Dumb and dumber, with every ad in this campaign

23 pencils

Go for itFriday, September 28, 2007 - 06:26

Nice art direction!!!

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