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Mömax - Furniture Stores: Mouse hole
Looks better, doesn't it?
Solutions for small places.
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Gerda Reichl-Schebesta, Bernhard Grafl, Alistair Thompson
Creative Director: Gerda Reichl-Schebesta
Art Director: Bernhard Grafl
Copywriter: Alistair Thompson
Graphic Design: Marion Schlipfinger
Photo: Vienna Paint
Production: Norbert Rabenseifner, Sandra Fauster
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Comments
I Liiike
Why are they using a strategy used very successfully by Ikea???
maybe because it worked !!!
So people will think of Ikea first. Then realise it's not Ikea and forget about it.
That's really clever.
nice!
was it used by ikea? didn't know that
Very good.
beautiful campaign! especially the ambient one is very good.
I like it.good....IS so sweet...
...and I bet the chap won't get lucky with pussies, eh?
good thinking, yeah... its cute!
refrescante.
esta pieza es la más entretenida.
ASI ES. MUY BUENA CAMPAÑITA.
"Aquí también se opina en español y em português".
very nice
Mouse-hole again?
Add it to the list Rog.
I've actually started my list and it's taped to the wall behind me.
So far it reads:
Cobwebs
Homeless people / characters
Unemployed people / characters
Mini / giant things
Kid's drawings
Family trees
Frames
"Everything else seems..." (as in "So fast everything else seems slow")
Art gallery frames
Museum plaques
and now of course
Mouse holes
Anyone got any more?
Water/Liquid shaped into person/object
Post-it notes
Dorks/nerds
George Bush
Wild animals doing 'kooky' stuff
Kid's alphabet
Teeth as bright lights
I could go on...
yeha, very nice! i love it..
* it's not how good you are. it's how good you want it to be *
Hmmmm...I think It's interesting how mouse holes are always shown to look like this in movies and cartoons, but in real life, mouse holes never look like this. It's like many, many years ago, someone said "I'll make a mouse hole look like this" and the rest of the world accepted it. It's interesting how the commerical and pop culture world can create an idea about something and it becomes part of our culture. Like those scenes in movies/commercials where an angry girlfriend is throwing her boyfriend's stuff out on the street from the apartment window. It is possible for that cliche to happen, but you never actually see that in real life.
happened to me though.