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Sneaker

Agency: 
Published/Aired: 
March 2011
Description: 

Clearly you need a second opinion.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriter: Rob Mann
Art Director: Beau Turner
Photographer: Dejan Vuchichevic
Agency Producer: Yvonne Fowler

Comments (4)

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Highest Rated

mscanga's picture
mscanga
Activity Score 6

This campaign was not my favorite, but it did catch my eye. I think it is too basic and that the advertising agency was trying to be too obvious. In many cases this can be a good thing and here I think it was a good thing, I personally just did not like it. I did like the slogan that they came up with, "clearly, you need a second opinion." I think the visual would have done more for me if they used something different. The ad did catch my eye so they must have done something right because after looking at this ad I went through and looked at their other ads for this campaign.

luispiter's picture
luispiter
Activity Score 2756

Nice... I like it...

jagadeesh's picture
jagadeesh
Activity Score 743

"Just do it,again" is a lot better

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

yes...sounds done before though...wheres an Archive nerd when you need 'em

mscanga's picture
mscanga
Activity Score 6

This campaign was not my favorite, but it did catch my eye. I think it is too basic and that the advertising agency was trying to be too obvious. In many cases this can be a good thing and here I think it was a good thing, I personally just did not like it. I did like the slogan that they came up with, "clearly, you need a second opinion." I think the visual would have done more for me if they used something different. The ad did catch my eye so they must have done something right because after looking at this ad I went through and looked at their other ads for this campaign.

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