Modern Shoe Hospital: Sneaker

Clearly you need a second opinion.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriter: Rob Mann
Art Director: Beau Turner
Photographer: Dejan Vuchichevic
Agency Producer: Yvonne Fowler
Published: March 2011


luispiter's picture
2756 pencils

Nice... I like it...

jagadeesh's picture
747 pencils

"Just do it,again" is a lot better

Ron Burgundy's picture
Ron Burgundy
1636 pencils

yes...sounds done before though...wheres an Archive nerd when you need 'em

mscanga's picture
6 pencils

This campaign was not my favorite, but it did catch my eye. I think it is too basic and that the advertising agency was trying to be too obvious. In many cases this can be a good thing and here I think it was a good thing, I personally just did not like it. I did like the slogan that they came up with, "clearly, you need a second opinion." I think the visual would have done more for me if they used something different. The ad did catch my eye so they must have done something right because after looking at this ad I went through and looked at their other ads for this campaign.

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