Modelo Especial: Penalty kicks

Penalty kicks are watched with your eyes covered.
Modelo Especial
Special, like that thing we feel every four years.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Planning:Richard Monturo, Carlos Arcos
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann


Pedestrian's picture
492 pencils

Well the copy is terrible. And what's up with the look? Is that a Photoshop disaster or what? I can't tell. Awful though.

.-_'s picture
95 pencils

what is going on here? is it a bad translation?

dollypoppin's picture
1423 pencils

Aaaaack. I don't think I like this ad.

"Nihil sub sole novum"

ideamani's picture
182 pencils

bad copy and how is it selling the drink anyway. WORDS suspended mid-air...don't make any sense.

The sudden cessation of stupidity- Advertising.

Dzsoi's picture
6554 pencils

There should be something special about this ad with this line but it ain't happening.

Shadow Ops's picture
Shadow Ops
150 pencils

Dang...nice art direction overall but horrible lines. A shame. And put everybody and their mother on here for credits. Now everybody can feel humiliated.

Let's keep advertising fun

Hiperion's picture
3138 pencils

The copy is totally wrong.
"Special, like that thing we feel every four years" (????????)
Excuse me?
People who love football watch a match each week in every world (or more matches). World Cup is not the only tournament, guys.
Study the brief better.
This campaign is totally wrong.

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