Penalty kicks

June 2010
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Planning:Richard Monturo, Carlos Arcos

Penalty kicks are watched with your eyes covered.
Modelo Especial
Special, like that thing we feel every four years.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann

Comments (7)

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Highest Rated

Hiperion's picture
3138 Activity Scores

The copy is totally wrong.
"Special, like that thing we feel every four years" (????????)
Excuse me?
People who love football watch a match each week in every world (or more matches). World Cup is not the only tournament, guys.
Study the brief better.
This campaign is totally wrong.


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