Advertisement

CC

Agency: 
Published/Aired: 
February 2012
8974
Description: 

Print advertisment created by BBDO, Taiwan for Mode Marie, within the category: Fashion.

Closer means bigger

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Art Director: Peggy Chen

Comments (10)

Log in or register to post comments

Highest Rated

danielchapman's picture
danielchapman
Activity Score 292

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

Billoughsby's picture
Billoughsby
Activity Score 5142

IVAN!!!!!!!!!!!!!!!!!!!

That's it.

ivan's picture
ivan

Here! :)

Billoughsby's picture
Billoughsby
Activity Score 5142

Thanks, sir.

That's it.

saya's picture
saya
Activity Score 353

Ivan:

is that word " headline" put deliberately? then 1 ad in this campaign is missing it! Or is it a mistake?
my copy guy spotted it!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not so bad

kleenex's picture
kleenex
Activity Score 48489

Could have used a couple more letters, hehehehehe.....

Tom Megginson's picture
Tom Megginson
Activity Score 548

Not a lot of those "other letters" in Taiwan ; )

danielchapman's picture
danielchapman
Activity Score 292

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

Tom Megginson's picture
Tom Megginson
Activity Score 548

Can someone please explain this from a cultural context? It's very confusing, and the English version was obviously slapped together.

torontose's picture
torontose
Activity Score 393

no

Featured Content

Latest Collections

Advertisement