MOCTU Ontario Ministry of Colleges and Universities: Playstation

Advertising Agency: Grey, Toronto, Canada
Executive Creative Director: Carl jones
Creative Directors: Gerald Schoenhoff, Shane Ogilvie
Art Director: Liz Donnelly
Copywriter: Neal Kholsa
Published: January 2011

Related videos by Shutterstock

11 comments

Sdb's picture
Sdb
1364 pencils

boring..

JKW's picture
JKW
229 pencils

I've got a whole bunch of ideas for a follow-up...give me a call!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well I kinda like the insight, but not the final product. Playstation has for years campaigned with "Double Life", the life we live inside games, and that it takes us to places we can only dream of. This ad shows that you can go to some of those places in real life as well. But, as I said, the way it presents that inside is weak.

mdb1974's picture
mdb1974
411 pencils

Flat.

dean viii's picture
dean viii
1676 pencils

ugh

luispiter's picture
luispiter
2756 pencils

it dont concept

Free_Radical's picture
Free_Radical
18 pencils

That made too much sense.

CuriousPencil's picture
CuriousPencil
4227 pencils

A small idea made tiny by the DTPer's widow-blindness on 'Plastics moulding technician' - there was precisely the same letterspace available as the preceding line - should have been spotted before it was approved. Ditto the lazy layout of the last paragraph, easily put into 3 lines.

Can't see any insight here unless the goal is to bore people into studying lists.

terraloire's picture
terraloire
3 pencils

Just to put some insight into this. Being someone who lives in Toronto where these ads are run on the TTC (transit) these ads are refreshing. They're designed very well for the space. Obviously they aren't the best award winning stellar glam ads, but considering that the audience is limited as is the budget these are fantastic. Our TTC ads are full of boring often poorly designed pieces (think Erectile Dysfunction, Canadian TV Shows, the Spanish center - all low budget and look like they were done on a powerpoint slide). This ad stands out from most of the other ones, talking to teenagers without being too preachy or trying too hard to be "cool". Plus consider the limitations on how clever and edgy government funded advertising can be.

CuriousPencil's picture
CuriousPencil
4227 pencils

That does actually throw a little positive light on the campaign. Given the boredom of travel without something to read, I can see this would be a welcome distraction. But I don't think the argument about govt.-funded advertising is valid, given other examples hereabouts of lavish wastes of money.

If the agency had provided a little background on this, including placement (and without mentioning figures, the magic phrase 'limited budget'), the scalpel sharks here would probably have been more forgiving with their tearing the campaign to pieces.

the_lizard_king's picture
the_lizard_king
1259 pencils

I kinda second terraloire's opinion. We need to thing the darker side of things too before spontaneously commenting on how bad an ad is. After getting this kinda insight it changes a person's perspective to look at the ad. But again... whatever the budgets maybe creativity isn't a big issue. I think the ad might have broken the clutter of horrible ads in that area... but could the thought have been presented in a better way?

And then GOD said...
Let there be creativity!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments