MOCTU Ontario Ministry of Colleges and Universities: Movies

Advertising Agency: Grey, Toronto, Canada
Executive Creative Director: Carl jones
Creative Directors: Gerald Schoenhoff, Shane Ogilvie
Art Director: Liz Donnelly
Copywriter: Neal Kholsa
Published: January 2011

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5 comments

zerocool's picture
zerocool
455 pencils

Is there a concept in this? why is it front page?

shahidali's picture
shahidali
4063 pencils

the list exclude the word 'stupid'. the rest is fine.

shahid

Molecule's picture
Molecule
437 pencils

The print does not match the TV in quality and humour.

luispiter's picture
luispiter
2756 pencils

mmmi dont like...

CuriousPencil's picture
CuriousPencil
4227 pencils

This is Lego creativity, with pop-off hair masquerading as different ideas. I can only guess that the government of Ontario had never worked with an agency before so had nothing to compare with, just went with the most famous agency in the area; which gave the account to the junior team. The most interesting thing about this whole campaign is the question it raises: why would Grey submit this to AOTW under their own name?

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