Agency Network: 
December 2011

Print advertisment created by The Fan Club, Sweden for Mobilia shopping mall, within the category: Retail Services.

Everything you need in one place.

Advertising Agency: The Fan Club, Malmö, Sweden
Creative Directors: Christian Barrett, Ola Obrant Andreasson
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson

Comments (11)

Log in or register to post comments
simonds08's picture
Activity Score 598

would be cooler if the file was an ugly christmas sweater

Roger Keynes's picture
Roger Keynes
Activity Score 5498

so so so

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Activity Score 5144

And so this is Christmas

That's it.

andylefty's picture
Activity Score 4535

Simple does it. Unfortunately very unattractive.

shahidali's picture
Activity Score 4069

it should be


fotdot's picture
Activity Score 673

Is it too simple?

Billoughsby's picture
Activity Score 5144

I think so.

A slight, cleverly subtle holiday cue was what was called for, and unfortunately omitted.

That's it.

Atmosfear's picture
Activity Score 50

idea is there, but the execution is too simple and very unattractive, especially the size of the graphic...

adschmad's picture
Activity Score 72

But wouldn't the simplicity of the idea (and the actual message) get lost if the ad was more christmas-like?

andylefty's picture
Activity Score 4535

The logo overwhelms the image. Cover it up and it becomes a much nicer ad to look at.

However as you have to keep the logo, the image needs to compete better.

Not by being larger as there is a nice subtlety to the size.

I think adding a wrapping paper design to the folder would be sufficient.

curguy24's picture
Activity Score 37

The idea is great but it lacks the "christmas" aspect. It would have been better if there the desktop has an xmas wallpaper in it.