MNB-Market: Square

MNB. Many want in, Few can get in.

Marketing Network Brazil is The most exclusive marketing event in Brazil.

Advertising Agency: Moma Advertising Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fabio Baraldi
Copywriter: Adriano Matos
Illustrator: 6B studio
Published: March 2012

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6 comments

salil.sharma's picture
salil.sharma
2278 pencils

awesome ad
Great Art Direction & Execution

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

Aha, this is my least favorite: how come they're not rolling? The squares one is the best (it kind of says "don't be a square").

Wordfruit's picture
Wordfruit
1023 pencils

I think this should also be about getting in -- so it needs a square peg who will fit through the door, in addition to the round pegs.

After all, you want people in.

And it'd need doing so viewers identify with / aspire to the square peg.

I don't know if the word 'square' has the same meaning in Portuguese that it has in English (re Alexis' comment). If it does and if you think it's an issue, you could swap it all around have a round door.

A round door could fit ok conceptually -- The Marketing Network being a little different to other doors.

Or the shape of the door / the shape of people that get through could be a star shape or something a bit mad and different. With the shape of the people not getting through, boring-square.

utzugarcia's picture
utzugarcia
2 pencils

i like !!

somecopywriter's picture
somecopywriter
1098 pencils

Beautiful, love the idea and logo placement.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good series. simply good

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