TopJeff's picture
479 pencils

I feel like there are two concepts colliding with this piece:

1) M&Ms as the halftoned "ink" in a picture (lots of possibilities with that concept)
2) M&Ms being a part of the happy moments in our lives

I like BOTH of these ideas. I don't feel that they are working particularly well together here though. We are zoomed in so far that I can't really see the picture, I can only read a little description of it. This doesn't make me "feel" the emotion of the moment that the M&Ms are part of.


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fluffy's picture
236 pencils

I prefer the other one as an execution, but I like the thinking behind these.

picky2's picture
280 pencils

can somebody explain, i just dont get these...

Pacific Blue's picture
Pacific Blue
335 pencils

Ivan, I think you inter-change the name of this ad,
its title is "Friends in the pool paying cards in sunny summer day"
As you can realize, there is a pool, grass, a Spanish gambling cards.

Already done in Spain by the way. (Two times)

Grass is always green in the other side.

velle's picture
1550 pencils

way too abstract to engage me on any level but confusion

KDadá's picture
106 pencils

Is its target print/design people?...I don't think this works

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