August 2008
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Communication just got Sweeter.
Personalise your M&M’s at

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Maarten v.d. Vijfeijken, Joris van Elk
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Photographer: Studio Beerling
Retouch: Jeroen Schuyt
Account: Gepke Nederlof
Special thanks to: Jeffrey Metzner 1941 – 2008

Comments (20)

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Yona Hümmels's picture
Yona Hümmels
6 Activity Scores

Hi guys, it's 100% not stolen.
It was the first time Mr. Metzner (when we attended SVA) gave this brief, and this is the first time this idea had been made. It might be an abvious idea, and that's why i think students after us might have come up with the same idea (or they stole it, but i like to believe that people don't do this)

When we got it sold to M&M's we gave extra credits to Mr. Metzner.

We did however saw their idea later (when ours was made) in a student magazine of SVA, and they don't have the same line (and could work a little on their art-direction if i may say so ;-)

Take care!