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Agency: 
Published/Aired: 
August 2008
Description: 

Communication just got Sweeter.
Personalise your M&M’s at mymms.nl

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Maarten v.d. Vijfeijken, Joris van Elk
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Photographer: Studio Beerling
Retouch: Jeroen Schuyt
Account: Gepke Nederlof
Special thanks to: Jeffrey Metzner 1941 – 2008

Comments (20)

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Highest Rated

Yona Hümmels's picture
Yona Hümmels
Activity Score 6

Hi guys, it's 100% not stolen.
It was the first time Mr. Metzner (when we attended SVA) gave this brief, and this is the first time this idea had been made. It might be an abvious idea, and that's why i think students after us might have come up with the same idea (or they stole it, but i like to believe that people don't do this)

When we got it sold to M&M's we gave extra credits to Mr. Metzner.

We did however saw their idea later (when ours was made) in a student magazine of SVA, and they don't have the same line (and could work a little on their art-direction if i may say so ;-)

Take care!
Yona

Zeus's picture
Zeus
Activity Score 906

I like it....but you have to work in the shadows

burocreativo's picture
burocreativo
Activity Score 8

You have to work in the english ;)

shahidali's picture
shahidali
Activity Score 4069

very good observation about the shadow...
you have an eye for detailing...

shahid

shahidali's picture
shahidali
Activity Score 4069

zeus,
very good observation about the shadow...
you have an eye for detailing...

shahid

Crisp One's picture
Crisp One
Activity Score 2005

this is good for this product...RESPECT!

danyels0n's picture
danyels0n
Activity Score 202

I've ordered this service before, and I like this ad quite a bit.

yoy1's picture
yoy1
Activity Score 3

Simple, nice. I like it!

Diplodokus's picture
Diplodokus
Activity Score 1819

Eindelijk geplaatst. Nice!

OMaxweller's picture
OMaxweller
Activity Score 79

Communication just got sweeter and much more expensive. Customizing M&Ms are a rip-off. But yes, the ad is not. Very nice.

gbl's picture
gbl
Activity Score 451

Nice. Better without the claim.

kgeiger's picture
kgeiger
Activity Score 7287

Congrats.

Kateter's picture
Kateter
Activity Score 2029

lovely.

aadi's picture
aadi
Activity Score 230

Simple and nice... but i agree with gbl... the line is not required...

littlecake's picture
littlecake
Activity Score 54

MMM looks yummy. I love M & Ms. Nice idea!

Brisa's picture
Brisa
Activity Score 20

Great line, great illustration...like it!

slip's picture
slip
Activity Score 919

Great visual!

*****

SJB

Rofurilloni's picture
Rofurilloni

Hello.
:)

"The birth took place at the couple's home (just outside Oslo)," says the palace, adding mother and baby were both well.
Bye.

Guest's picture
Guest

great work guys. you stole a campaign from your fellow students at SVA and honor the teacher at the same time.

Guest's picture
Guest

100% stolen from an SVA student, Jane Lee. Same line and art direction. I remember seeing this in the ADC student exhibition a couple of years ago, with the proper credits underneath. To make this even more disgraceful, they "honored" a great teacher who unfortunately passed away last year.

Class act, guys.

Yona Hümmels's picture
Yona Hümmels
Activity Score 6

Hi guys, it's 100% not stolen.
It was the first time Mr. Metzner (when we attended SVA) gave this brief, and this is the first time this idea had been made. It might be an abvious idea, and that's why i think students after us might have come up with the same idea (or they stole it, but i like to believe that people don't do this)

When we got it sold to M&M's we gave extra credits to Mr. Metzner.

We did however saw their idea later (when ours was made) in a student magazine of SVA, and they don't have the same line (and could work a little on their art-direction if i may say so ;-)

Take care!
Yona

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