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Muscle, 1

Agency: 
Published/Aired: 
December 2012
Description: 

Only we study your body so thoroughly before making a running shoe.
Mizuno Pro runner is.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Rodrigo Bombana, Alexandre Nego Lee
Art Directors: Daniel Chagas Martins, Fabiano Pinel
Copywriter: Fabio Saboya
Producers: Ingo Santos, Matias Santos
Agency Executive Producer: Mario Coelho
Agency Producer: Lisa Oliveira
Retoucher: Boreal
Illustrator: Gelmi
Account Managers: Erick Sobral, Rafael Bararras, Camila Mancebo

Comments (3)

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Highest Rated

tazyboy's picture
tazyboy
Activity Score 777

Really Great Execution.

jteslik's picture
jteslik
Activity Score 1393

Striking image. Drags enough weight that the fact that the headline and tag are weak is negligible (but work on it anyway). I'm surprised this hasn't been done before, but I like it quite a lot. Only thing I'd say is that it's not that campaign-able. The other ad looks identical to this one.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Take that... awesome

Love creating ads..

tazyboy's picture
tazyboy
Activity Score 777

Really Great Execution.

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