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Mixto Listo: Look inside, 3

Mixto Listo: Look inside, 3
Your rating: None Average: 4.8 (13 votes)

The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.

Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Federico Ahunchain
Art Directors: Arturo Aguirre, Mario Guerra
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008

Comments

askon's picture 423 pencils

So awesome I want to pour some in my cereal

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

crisis's picture 167 pencils

Do they really want people looking inside their cement trucks? Is that the strategy here? Yes, I'm being literal, but still...

Crisp One's picture 2033 pencils

didn't somebody do this effect with with nekid bodies a while back?

besides that, the kaleidoscope thing is played out like fanny packs and slap bracelets

whitespace's picture 2061 pencils

I think it's more fun looking inside a goatse.

Prof's picture 857 pencils

aw dude...

Quite really.

rafaanzo's picture 6 pencils

I think is simple: "look inside yours"
they are trying to tell this as an art

Frits Harkema's picture 713 pencils

Somebody has been messing with the premix. I do not think we can still use it.

ZZbottom's picture 76 pencils

good idea, wonderful executives, incredible client.

franksandres's picture 168 pencils

don´t exaggerate please.

uvendire's picture 28 pencils

there is a cross in the centre. does that mean anything?

Kateter's picture 1816 pencils

guy, I think you're mixing two ideas here.

1. they create imaginary stuff/magic/something spectacular with concrete. OK, I'm fine with that.

2. truck has the 'rolling function' so the feelling is like caleidoscope.

but mix (how ironical) is creating a bit of confusion, don't you think?

not to mention the call-for-action. it's just awful.

Satria280471's picture 48 pencils

Maybe this is what you'll see (for the last time) before you're mixed with the concrete and poured into the foundation of a building. >(

Idea is fragile

lawrencevon's picture 143 pencils

very visual. i dont think it works for cement. perhaps ecstasy or those drugs. :O hehe...

Absolut M's picture 1069 pencils

9/10
good work
really good work

khronos's picture 40 pencils

i like the feel

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