Mixto Listo: Look inside, 3

The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.

Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia
Art Directors: Arturo Aguirre
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008

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askon's picture
433 pencils

So awesome I want to pour some in my cereal

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

crisis's picture
189 pencils

Do they really want people looking inside their cement trucks? Is that the strategy here? Yes, I'm being literal, but still...

Crisp One's picture
Crisp One
2007 pencils

didn't somebody do this effect with with nekid bodies a while back?

besides that, the kaleidoscope thing is played out like fanny packs and slap bracelets

whitespace's picture
1953 pencils

I think it's more fun looking inside a goatse.

Prof's picture
1453 pencils

aw dude...

Quite really.

rafaanzo's picture
6 pencils

I think is simple: "look inside yours"
they are trying to tell this as an art

Frits Harkema's picture
Frits Harkema
713 pencils

Somebody has been messing with the premix. I do not think we can still use it.

ZZbottom's picture
111 pencils

good idea, wonderful executives, incredible client.


franksandres's picture
172 pencils

don´t exaggerate please.

uvendire's picture
28 pencils

there is a cross in the centre. does that mean anything?

Kateter's picture
2029 pencils

guy, I think you're mixing two ideas here.

1. they create imaginary stuff/magic/something spectacular with concrete. OK, I'm fine with that.

2. truck has the 'rolling function' so the feelling is like caleidoscope.

but mix (how ironical) is creating a bit of confusion, don't you think?

not to mention the call-for-action. it's just awful.

Satria280471's picture
48 pencils

Maybe this is what you'll see (for the last time) before you're mixed with the concrete and poured into the foundation of a building. >(

lawrencevon's picture
143 pencils

very visual. i dont think it works for cement. perhaps ecstasy or those drugs. :O hehe...

Absolut M's picture
Absolut M
1069 pencils

good work
really good work

khronos's picture
998 pencils

i like the feel

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