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Mixto Listo: Look inside, 3
The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Federico Ahunchain
Art Directors: Arturo Aguirre, Mario Guerra
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Published: May 2008
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So awesome I want to pour some in my cereal
Do they really want people looking inside their cement trucks? Is that the strategy here? Yes, I'm being literal, but still...
didn't somebody do this effect with with nekid bodies a while back?
besides that, the kaleidoscope thing is played out like fanny packs and slap bracelets
I think it's more fun looking inside a goatse.
aw dude...
I think is simple: "look inside yours"
they are trying to tell this as an art
Somebody has been messing with the premix. I do not think we can still use it.
good idea, wonderful executives, incredible client.
don´t exaggerate please.
there is a cross in the centre. does that mean anything?
guy, I think you're mixing two ideas here.
1. they create imaginary stuff/magic/something spectacular with concrete. OK, I'm fine with that.
2. truck has the 'rolling function' so the feelling is like caleidoscope.
but mix (how ironical) is creating a bit of confusion, don't you think?
not to mention the call-for-action. it's just awful.
Maybe this is what you'll see (for the last time) before you're mixed with the concrete and poured into the foundation of a building. >(
Idea is fragile
very visual. i dont think it works for cement. perhaps ecstasy or those drugs. :O hehe...
9/10
good work
really good work
i like the feel