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Agency: 
Published/Aired: 
May 2008
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Description: 

The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.

Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia
Art Directors: Arturo Aguirre
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre

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Christine Le Duc in the back of a truck.

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