Mix Brazil Cultural Association: 1908-2008

1908 — Indians are considered second-class citizens in their own country.
A same-sex couple cannot adopt a child.
2008 — India is the world's largest democracy.
A same-sex couple cannot adopt a child.
A battle still remains.
Mix Brazil Cultural Association

Advertising Agency: Neogama/BBH, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Patricia Leme
Illustrator Pedro Utzeri
Art Buyer: Mariah Bayeux
Account Supervisors: Sandra Karila, Thássia Freitas
Planner: Eduardo Lorenzi
Other Credits: Kiyoshi Takahashi, Daniel Terlizzi
Advertiser's Supervisor: André Fischer

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3 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice idea, directly to the point..

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jai hind's picture
jai hind
356 pencils

i don't think if adapting a child by a same-sex is a parameter for success and development, for instance if you see in the west people still shoot each other in schools, on motorway, the crime is high, rape and what not, and if you see the wars these countries are carrying without any success and which is leading to more chaos, if you think that is success so i thank God that we are happy being unsuccessful. this ad doesn't work, although art is good.

jai hind
art director

Guest's picture
Guest

the idea and copy are nice. I think it would be better if it was made more like equation. the text is not that visible and should be!

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