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Published/Aired: 
June 2010
Description: 

Illustrator Pedro Utzeri

Print advertisment created by BBH, Brazil for Mix Brazil Cultural Association, within the category: Public Interest, NGO.

1900 — Women don't have the right to vote.
Homosexuals can't join the Armed Forces.
2000 — Women are the key demographics in all modern elections.
Homosexuals can't join the Armed Forces.
A battle still remains.
Mix Brazil Cultural Association

Advertising Agency: Neogama/BBH, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Patricia Leme
Art Buyer: Mariah Bayeux
Account Supervisors: Sandra Karila, Thássia Freitas
Planner: Eduardo Lorenzi
Other Advertising Agencys: Kiyoshi Takahashi, Daniel Terlizzi
Advertiser's Supervisor: André Fischer

Comments (3)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

I don't understand why the numbers are so big. Could have the same effect as a regular size font for the numbers and the copy.

jponino's picture
jponino
Activity Score 601

D.A is not very good, my point is when you've got this kind of direct message, you got to write it bigger than that, we don't give a shit for that dates, we don't care at all of them ! this is the message written (too) small which is important ...

Guest's picture
Guest

You could be right about the copy being too small, it did stop me and made me read them.
Besides the date contrast "works" more than is evident.

eruiz

TommyO's picture
TommyO
Activity Score 1866

I don't understand why the numbers are so big. Could have the same effect as a regular size font for the numbers and the copy.

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