Mix Brazil Cultural Association: 1900-2000

1900 — Women don't have the right to vote.
Homosexuals can't join the Armed Forces.
2000 — Women are the key demographics in all modern elections.
Homosexuals can't join the Armed Forces.
A battle still remains.
Mix Brazil Cultural Association

Illustrator Pedro Utzeri

Advertising Agency: Neogama/BBH, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Patricia Leme
Art Buyer: Mariah Bayeux
Account Supervisors: Sandra Karila, Thássia Freitas
Planner: Eduardo Lorenzi
Other Advertising Agencys: Kiyoshi Takahashi, Daniel Terlizzi
Advertiser's Supervisor: André Fischer

Published: 
June 2010

3 comments

jponino's picture
jponino
601 pencils

D.A is not very good, my point is when you've got this kind of direct message, you got to write it bigger than that, we don't give a shit for that dates, we don't care at all of them ! this is the message written (too) small which is important ...

Guest's picture
Guest

You could be right about the copy being too small, it did stop me and made me read them.
Besides the date contrast "works" more than is evident.

eruiz

TommyO's picture
TommyO
1866 pencils

I don't understand why the numbers are so big. Could have the same effect as a regular size font for the numbers and the copy.

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