Mitsubishi: Wolf

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humerto Fernandez
Copywriters: Rafael Pitanguy, Ricardo Dolla
Photographer: Platinum FMD
Published: April 2011

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5 comments

josh n.'s picture
josh n.
484 pencils

i like the concept but i don't like the typography

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Again, a neat visual, but the copy is lacking. Additionally, aside from "fierce" and "powerful", this wolf just looks mean and evil. I'm not sure that's what they want associated with the brand.

Themadartist1972's picture
Themadartist1972
325 pencils

TOTALLY AGREE WITH JEFF !

Billoughsby's picture
Billoughsby
5091 pencils

And who will feed those two kids?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jasonads's picture
jasonads
47 pencils

The concept is good, not sure about type and art

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