Mitsubishi: Waterfall
The new Pajero Sport 2010. The 4x4 for you to go farther.
Advertising Agency: Africa Sao Paulo, Brazil
Executive Creative Directors: Nizan Guanaes, Sergio Gordilho
Creative Directors: Flavio Waiteman, Humberto Fernandez
Art Director: Fabiano Pinel
Copywriters: Marcelo Felicio, Daniel Rezende


11 Comments
Ambitious idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
isnt the car's front ugly?
| Everartz |
thats the only new part of the car, the rest is like the old model
Name: Erind Mati
Ocupation: graphical designer
Agency: B1 Advertising
YES!!!
water falling both sides?
and isn't it 'Further'?
The line fit to the artwork.
Inspiration exists, but it has to find us working
i like the way the copy is placed!
beatiful art.
(btw, "pajero" means wanker in chile)
Done McCann Colombia, Cannes 2008 in film. This is Graphic but is the same concept
don't You think that it is so unreal, that unconvincing?