Mitsubishi: Wash me, 3

Old models cars covered in dust with drawings of brand new cars from Mitsubishi on the back window, (Colt, Grandis and Strakar), with a low price drawn in splash next to them. This campaign involved an action with the artist, Scott Wade, who traveled to Portugal to work with the creative team.

Advertising Agency: Partners, Portugal
Creative Directors: Suzana Sequeiras, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Illustrator: Scott Wade
Photography: Krypton Photo

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26 comments

kre8's picture
kre8
989 pencils

would love to know the relevance of this by knowing the copy at the bottom.

sbr's picture
sbr
143 pencils

The copy at the bottom is not that relevant. It´s more like legal copy than anything else.

Besha's picture
Besha
299 pencils

I think it's just a "pretty art"

• ω •'s picture
• ω •
243 pencils

SOMEONE FINALLY RIPPED THE WORK OF THAT ARTIST!

plima's picture
plima
4 pencils

the artist in the credits so ....

pixelbomb1's picture
pixelbomb1
2555 pencils

I wouldn't wash these.. these are cool! he/she must live on a real dusty town.

Sincerely,
Arnold Santillan
714-206-2459

Pouts's picture
Pouts
691 pencils

They guy who does this art is Scott wade, and the Illustrator of this ad is Scott Wade too.. so maybe this is not a Rip Off!

braindrain's picture
braindrain
240 pencils

But they're still just adopting a piece of existing creative work, even if the original artist is paid to do it.

Then again, award show judges don't seem to mind. Bud's original Wassup campaign and Honda's Cog spot were both taken from existing short films.

ivan's picture
ivan

Ivan Raszl, admin of AotW

Thiago Aranha's picture
Thiago Aranha
121 pencils

And I don't think they should mind it... seeing something that is in our lives and adapting it to advertise something is creativity also...

thirty6chambers's picture
thirty6chambers
1464 pencils

forget concept, lets get that dude that makes cool looking stuff!

• ω •'s picture
• ω •
243 pencils

oh, i din realised it was the same guy..my bad 2 jump to fast:P

pixelbomb1's picture
pixelbomb1
2555 pencils

yeah.. now go wash your mouth with soap!

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

you too pixel. off you go! LOL!

Byte's picture
Byte
325 pencils

Good Art. That’s all.

By

Byte!

copywriter.txt's picture
copywriter.txt
828 pencils

I miss the copy to make the use of Scott Wade's work more relevant, but i don't think that it is a rip off.

Maybe an ad for the 4x4 Mitsubishi cars with the landscapes that he drove it by would work better.
Copy: To the dust you will return.

gibshellenberger's picture
gibshellenberger
157 pencils

i thought we were supposed to come here to see "good" work. this is pointless. ivan, pick up comm arts or the one show, d&ad, graphis, ANY ANNUAL. learn what "great" is, then restart your blog.

YOUR BLAWG.

copywriter.txt's picture
copywriter.txt
828 pencils

You are wrong. The site is called adsoftheworld, not greatadsoftheworld.
So, maybe you are in the wrong place.

Ivan, keep up and don't listen to this.

pixelbomb1's picture
pixelbomb1
2555 pencils

"i thought we were supposed to come here to see "good" work. this is pointless."

newbie. 29min?

Sincerely,
Arnold Santillan
714-206-2459

ivan's picture
ivan

Thanks for your support. It's really pleasure to have your company! ;)

Ivan Raszl, admin of AotW

Eduardo's picture
Eduardo
62 pencils

Agree with the fact that it is not a rip off.
I think it's all about using things you see everyday, and adapting them to an idea.

Now, I do get the idea of the whole campaing ( please, correct me if I'm wrong: "Your car is so dirty and old, that you should change it for a new mitsubishi with these special offers" )

In that case, i think these ads need a copy that helps comunicate that.

or i must be crazy?

copywriter.txt's picture
copywriter.txt
828 pencils

PErfect right to say that the ad need a copy. But i can't say the same about the idea behind on that.

Shut Theory's picture
Shut Theory
515 pencils

what if it rains? :p

http://shut.elmota.com

A. J. SMITH's picture
A. J. SMITH
2838 pencils

These look great!

Thats it though.

addyhoch10's picture
addyhoch10
2592 pencils

i don't think the old car concept's that bad.
of course they tried to find an idea that fits into wade's art style but who cares.
it looks great.

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