Mitsubishi: Volcano

The new Pajero Sport 2010. The 4x4 for you to go farther.

Advertising Agency: Africa Sao Paulo, Brazil
Executive Creative Directors: Nizan Guanaes, Sergio Gordilho
Creative Directors: Flavio Waiteman, Humberto Fernandez
Art Director: Fabiano Pinel
Copywriters: Marcelo Felicio, Daniel Rezende

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12 comments

Guest's picture
Guest

Seen over and over again

RAM KATE's picture
RAM KATE
765 pencils

The visuals show the car is born from the Volcano, try the Mumbai potholes in monsoon , show this realty, if it survives than that is the best CAR.

RAM KATE

ivan's picture
ivan

Hehe, that's an interesting insight.

Ivan Raszl, admin of AotW

Guest's picture
Guest
alexander_bickov's picture
alexander_bickov
3279 pencils

Game of unreality and fantasy. Next step - Moon or Mars or Sun :)

Guest's picture
Guest

Dude you need job!

everartz's picture
everartz
7611 pencils

i dont see anything special in these ads, but the overall retouching is interesting...

| Everartz |

Guest's picture
Guest

a lil bit over exaggerated cause rubber would always melt esp with that kinda heat

Guest's picture
Guest

try the roads in botswana, lesotho or hell's kitchen. a volcano is tame in comparison

Guest's picture
Guest

Very nice but seen already on the disruptive campagn BMW BBDO "mix your teritories"

In1dmag's picture
In1dmag
78 pencils

suck!!!!!!!!!!!!!!!!! the idea is so amateur

Guest's picture
Guest

ONCE AGAIN!!!!....

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