Mitsubishi: Volcano
The new Pajero Sport 2010. The 4x4 for you to go farther.
Advertising Agency: Africa Sao Paulo, Brazil
Executive Creative Directors: Nizan Guanaes, Sergio Gordilho
Creative Directors: Flavio Waiteman, Humberto Fernandez
Art Director: Fabiano Pinel
Copywriters: Marcelo Felicio, Daniel Rezende


12 Comments
Seen over and over again
The visuals show the car is born from the Volcano, try the Mumbai potholes in monsoon , show this realty, if it survives than that is the best CAR.
RAM KATE
Hehe, that's an interesting insight.
cayoneroo
cayoneroooo
http://www.youtube.com/watch?v=e4QgWRycd7I
Game of unreality and fantasy. Next step - Moon or Mars or Sun :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Dude you need job!
i dont see anything special in these ads, but the overall retouching is interesting...
| Everartz |
a lil bit over exaggerated cause rubber would always melt esp with that kinda heat
try the roads in botswana, lesotho or hell's kitchen. a volcano is tame in comparison
Very nice but seen already on the disruptive campagn BMW BBDO "mix your teritories"
suck!!!!!!!!!!!!!!!!! the idea is so amateur
ONCE AGAIN!!!!....