Mitsubishi Triton: Bigger inside

Mitsubishi L200
Triton 2010.
You'll feel bigger inside.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Cassio Zanatta, Humberto Fernandez, Victor Sant'Anna
Art Directors: Paulo Junger, Bernardo Romero
Copywriters: Alexandre Abu, Ricardo Dolla
Digital Artists: Manipula, Boreal
Published: June 2010

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24 comments

Guest's picture
Guest

its ok... weak conncept

rehpani's picture
rehpani
312 pencils

POR QUÉ TIENE DOS PALANCAS DE CAMBIO????

Aphex's picture
Aphex
264 pencils

Una es de cambios (primera, segunda...), la otra es de tracción (delantera, trasera...). Por otro lado, esta gráfica la veo muy floja. This advertising is too much lazy.

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

Porque es doble tracción gil!

Guest's picture
Guest

Awesome!

Guest's picture
Guest

You must work for the agency!

Guest's picture
Guest

bhat ees thees? how this motor car be moving?

Guest's picture
Guest

ohhh really ?!

I'll feel same old style. I think.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

NICE

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

not sure if that's a selling point

Life is a joke. Laugh.

TommyO's picture
TommyO
1866 pencils

Bad execution to a nice idea.

Guest's picture
Guest

art direction is not impressing me

Phil Lestino's picture
Phil Lestino
1670 pencils

OK....ads long as you don't have to go round corners!

aiksing's picture
aiksing
8 pencils

Not sure if this is ok, but I would suggest to instead show the interior of the car, with the driver obviously shrunk in size (or visualize it as the interior of the car is obviously enlarged).

capywriter's picture
capywriter
5511 pencils

Nice new turn on a not so new selling proposition.

kalpesh78's picture
kalpesh78
2580 pencils

ugly ad

ideas....30 minutes nahi toh free.

nirvanist's picture
nirvanist
4 pencils

идея отличная, исполнение говно.

Designlenta — God save the advertising
http://designlenta.com/

Guest's picture
Guest

Forced.

Guest's picture
Guest

hmmm...where does the driver sit? Oh, no there's no driver...it's a remote control toy

kindlovingsoul's picture
kindlovingsoul
82 pencils

This would work better in a television ad instead; as a print ad it loses the effect of the roomy interior.

Guest's picture
Guest

Makes the point in a striking, graphic way. Better than avg.

Guest's picture
Guest

Wow! I've always wanted to feel bigger and fatter iniside

meraj's picture
meraj
216 pencils

very goood concept to promote...but the execution cud have been better !!!

indo's picture
indo
72 pencils

brilliant!

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