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Tough, 1

Published/Aired: 
February 2008
Description: 

Wild as ever safe as never.
Life is tough. Great!

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky

Comments (10)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

According to a comments on the first visual, this just seems to be a terrible translation. And a hacked idea...

LordDiesel's picture
LordDiesel
Activity Score 69

Nice copy in a long long time!!

Great art too!!!

Kudos!!

LordDiesel's picture
LordDiesel
Activity Score 69

Nice copy in a long long time!!

Great art too!!!

Kudos!!

jazarah's picture
jazarah
Activity Score 1262

interesting, i like it

kgeiger's picture
kgeiger
Activity Score 7287

"Safe as never"?

fauxjebus's picture
fauxjebus
Activity Score 498

Yeah.. it seems weird to me too.

kgeiger's picture
kgeiger
Activity Score 7287

According to a comments on the first visual, this just seems to be a terrible translation. And a hacked idea...

abhijeetlakhotia's picture
abhijeetlakhotia
Activity Score 30

yaa...
even i din't get wat does 'Safe as never'mean???

annie_us's picture
annie_us
Activity Score 90

Art is good, but copy!!??!!

j4son's picture
j4son
Activity Score 266

huh?

joestamp's picture
joestamp
Activity Score 130

"Wild as ever safe as never.
Life is tough. Great!"

wtf? so this car is never safe? is that its usp? and the 'great' bit at the end makes it sound like a sarcastic comment!

or am i missing something?

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