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The meeting between luxury and off-road, 2

Agency: 
Published/Aired: 
December 2009
6122
Description: 

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

The meeting between luxury and off-road.
Mitsubishi Pajero Dakar. The worlds in the same car.

Advertising Agency: Africa, Sao Paulo, Brazil
Creative Directors: Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Photographer: Ricardo Barcellos
Typographers: Hugo Aranha, Gustavo Franklin

Comments (12)

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Stones's picture
Stones
Activity Score 138

Good enough. I don't know if I would have used that font

Brain-Art's picture
Brain-Art
Activity Score 1101

Agree. This font worked on the other art. A Capoeira Dancer with the Luxury Theme could've done the trick too... as an introduction of the car to Brazil. Just a thought... Nice idea by the way

Chopper's picture
Chopper
Activity Score 1015

Eu gosto muito.

dsklan's picture
dsklan
Activity Score 1926

nice photography, terrible type!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good costume and photo.

UberAkash's picture
UberAkash
Activity Score 22

Looks like a brilliant ad as the focus is not on the product itself but on the benefits of its usability.

silvi's picture
silvi
Activity Score 4172

Done, first idea. But pretty model.

Geimima's picture
Geimima
Activity Score 824

photographer : "i've done my best."
Art Director: "i've done my best too."
Copywriter : "I've tried the same.."
All : "my CD ruins it!!"

life is a playground

satrianee's picture
satrianee
Activity Score 3748

It feels like a fashion ad.

rolling.stone's picture
rolling.stone
Activity Score 2741

largely agree

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~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture
evikRAM
Activity Score 349

Great Adv..

!! जय श्रीराम !!

aliusmanwahyuhidayat's picture
aliusmanwahyuhidayat
Activity Score 39

I LOVE Portrait!!!!

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