Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil
Published: October 2008
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27 Comments
done exactly the same by bmw, it was even in archive if i remember
I found a link – and yes you are right. But the idea is different.
http://bldgblog.blogspot.com/2007/06/london-canyonlands-pt-2.html
Not that different, I'm afraid. Mix your playgrounds was much stronger and better. I don't know. So much great work and talent put to this and it's so close to such a well-known campaign. Shame. It proves that research is crucial. But frankly, you should know this BMW campaign without looking for it. It was in Archive, got awards, was exhibited internationally.
Matks hit the nail on the head.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
The concept is different though the art direction isn't
that's true!
Muito boa a direcção de arte!
é pena que o produto esteja em pequena escala.
Mas esta mto bom!
Não é uma pena. É só outro público. Aliás, fora da América Latina é bem difícil ver o produto muito grande nos anúncios.
GOOD IDEA AND GOOD ILLUSTRATOR !
http://www.coupsdepub.com/
GOOD IMITATION...
Beautiful. Too bad the product is played down so much. A vibrant red truck would have done the trick.
www.storytellerscreative.com
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Muito bom....o segredo jà nao é um segredo:)
Kind of "idea is bigger than the brand."
excellent
Technology. Nature. Culture. Human. (in one car). Great art!
izmild
http://uniquetvcomm.blogspot.com
Photography and art direction quite remember the "BMW - Mix your playgrounds" series. But the idea is different here. And like it a lot.
Congratulations to MSTF crew.
AWESOME!!!
Vergonhoso como copiaram isto. Até vinha na capa da Archive!
Shame how they copied this. It was even in an Archive cover!
Se reparar bem, verá que o conceito é completamente diferente.
Get closely and you see that the concept is tottaly different.
GOOD JOB !!
www.buzzetcie.com
I like it!
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
to bad another copy from BMW
to bad another copy from BMW (design your playground)
That is what i called (execution) . . .
bonito arte... pero ya hecho por BMW.
Soares és o maior!
Soares és o maior!