Advertisement

Secret, 3

Agency: 
Published/Aired: 
October 2008
Description: 
Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil

Comments (27)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

The concept is different though the art direction isn't

Guest commenter's picture
Guest commenter

done exactly the same by bmw, it was even in archive if i remember

john doe's picture
john doe
Activity Score 1571

I found a link – and yes you are right. But the idea is different.
http://bldgblog.blogspot.com/2007/06/london-canyonlands-pt-2.html

matks's picture
matks
Activity Score 476

Not that different, I'm afraid. Mix your playgrounds was much stronger and better. I don't know. So much great work and talent put to this and it's so close to such a well-known campaign. Shame. It proves that research is crucial. But frankly, you should know this BMW campaign without looking for it. It was in Archive, got awards, was exhibited internationally.

Dale's picture
Dale
Activity Score 370

Matks hit the nail on the head.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

The concept is different though the art direction isn't

djakuza's picture
djakuza
Activity Score 517

that's true!

Plinio's picture
Plinio

Muito boa a direcção de arte!
é pena que o produto esteja em pequena escala.
Mas esta mto bom!

Rodrigo C.'s picture
Rodrigo C.

Não é uma pena. É só outro público. Aliás, fora da América Latina é bem difícil ver o produto muito grande nos anúncios.

CR_AD's picture
CR_AD
Activity Score 413

GOOD IDEA AND GOOD ILLUSTRATOR !

http://www.coupsdepub.com/

picopalqlea's picture
picopalqlea
Activity Score 999

GOOD IMITATION...

STRTLRS's picture
STRTLRS
Activity Score 1601

Beautiful. Too bad the product is played down so much. A vibrant red truck would have done the trick.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Muito bom....o segredo jà nao é um segredo:)

Roger Daly's picture
Roger Daly
Activity Score 359

Kind of "idea is bigger than the brand."

Guest commenter's picture
Guest commenter

excellent

izmild's picture
izmild
Activity Score 770

Technology. Nature. Culture. Human. (in one car). Great art!

copywriter.txt's picture
copywriter.txt
Activity Score 828

Photography and art direction quite remember the "BMW - Mix your playgrounds" series. But the idea is different here. And like it a lot.
Congratulations to MSTF crew.

Zeus's picture
Zeus
Activity Score 906

AWESOME!!!

Guest commenter's picture
Guest commenter

Vergonhoso como copiaram isto. Até vinha na capa da Archive!
Shame how they copied this. It was even in an Archive cover!

Guest commenter's picture
Guest commenter

Se reparar bem, verá que o conceito é completamente diferente.
Get closely and you see that the concept is tottaly different.

buzzetcie's picture
buzzetcie
Activity Score 30

GOOD JOB !!

www.buzzetcie.com

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

to bad another copy from BMW

Guest commenter's picture
Guest commenter

to bad another copy from BMW (design your playground)

Se7s's picture
Se7s
Activity Score 24

That is what i called (execution) . . .

Losvanvan's picture
Losvanvan

bonito arte... pero ya hecho por BMW.

Quique Flores's picture
Quique Flores

Soares és o maior!

Quique Flores's picture
Quique Flores

Soares és o maior!

Advertisement