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Secret, 2

Agency: 
Published/Aired: 
October 2008
Description: 
Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil

Comments (23)

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Highest Rated

Kurtz's picture
Kurtz

Copied off a French ad campaign for jeep in Frace in 2004 or 2005

Ouch that burns !!!

m í t i c o's picture
m í t i c o
Activity Score 676

Enoooooorme trabajo !!!
Genial ilustracion

http://artektracho.blogspot.com

CR_AD's picture
CR_AD
Activity Score 413

GOOD IDEA AND GOOD ILLUSTRATOR !

http://www.coupsdepub.com/

SeanMartin's picture
SeanMartin

Love the illustration, but the copyline seems almost superfluous. But wow, what art.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

capywriter's picture
capywriter
Activity Score 5509

guess the line is a bit Facebook-inspired... no?

Now seriously, do you really work in advertising? ;))

STRTLRS's picture
STRTLRS
Activity Score 1601

Fantastic visuals, but again, it's a shame the product's getting lost in all this. Don't be afraid to put a bright red or turquoise blue truck in there!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

minimaloid's picture
minimaloid
Activity Score 123

very nice artwork, but the pickup...

Guest commenter's picture
Guest commenter

Ducaralho!

kannroses's picture
kannroses
Activity Score 14

nice art

Guest commenter's picture
Guest commenter

excellent

izmild's picture
izmild
Activity Score 770

Excellent. Culture, car, human in one.

Guest commenter's picture
Guest commenter

Awesome idea. Great art. So-so typography.

arvin's picture
arvin
Activity Score 341

supper art direction!

Zeus's picture
Zeus
Activity Score 906

AWESOME!!!

Guest commenter's picture
Guest commenter

Hello guys,

what do you think is the comm. idea behind this ad?
We discussed it in the office and we think:
A) With Mitsubishi you will be adventorous as Indiana Jones and you will be able to explore places that only Indiana Jones could have
B) Mitsubishi will take you to places that nobody esle have been before

I'd welcome if guys from MSTF Partners could reply.

Thanks :)

Marian

Guest commenter's picture
Guest commenter

Hi Marian!

We're glad to hear you. Your drive of thinking it's correct.
What we're really want to say is:
L220 is great 4x4. It's so powerfull that can get you to places so far, that
we really not sure if these places exists at all. In these cases, cities
that are legends. El Dorado, Atlantis and Shangri-la are cities that some
explorers tryed to find out and died (El Dorado for example).

Hope the explanation was enought.

Cheers!

keddy's picture
keddy
Activity Score 134

El Dorado?

BrettHeart's picture
BrettHeart
Activity Score 136

wow! stunning...

[BrettHeart™]

buzzetcie's picture
buzzetcie
Activity Score 30

GOOD JOB !!

www.buzzetcie.com

Guest commenter's picture
Guest commenter

wowwwwwwwwwwwww............ nice visual.

sudeer's picture
sudeer
Activity Score 8

wow!.... nice .

Shady Ali's picture
Shady Ali
Activity Score 26

LOOK & FIND..... I can hardly see the car.

but awesome illustration :)

Shady Ali

Lookie's picture
Lookie

Where's the car?

Oh. There it is.

It's so CG... gawd.... haven't you guys seen enough cg in movies that you're all so suddenly impressed with this one? :p

Kurtz's picture
Kurtz

Copied off a French ad campaign for jeep in Frace in 2004 or 2005

Ouch that burns !!!

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