Mitsubishi: Rear View Camera

More eyes, less surprises.
Mitsubishi Pajero Full.
The 4x4 with rear view camera.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Bernardo Romero
Copywriters: Ricardo Dolla, Rafael Pitanguy
Photographer: Platinum FMD, Paulo Mancini
Published: Novermber 2010

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19 comments

Guest's picture
Guest

Foolish advert....Im just thinking its a bad car..cause its not going to move properly... Look, the rhino is not going to move... cause each of it heads will want to go forward.. so he'll be STUCK forever... You want the car to be accociated with something that can't organically work?

Billoughsby's picture
Billoughsby
5091 pencils

More eyes, fewer surprises.
or
More eyes, less surprise.

To Guest's point, you know what I would have liked? A regular rhino, with one of those little birds on his back looking through a pair of binoculars, giving him the all clear sign.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Beat me to the punch Billoughsby, re 'fewer'. Makes me cringe to see 'professionals' make such amateur mistakes. And props for the 'rhino's guard' idea.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

This has been done - with VW van I think, front and backend of the car that look the same.

Guest's picture
Guest

More eyes, fewer surprises.
http://www.batterieschargerstore.co.uk

elyoshiro's picture
elyoshiro
543 pencils

Bad, Bad

Guest's picture
Guest

Would work best with no headline.

Guest's picture
Guest

nice..

Guest's picture
Guest

do they know rhino has got a very bad eye sight

Chetan Joshi's picture
Chetan Joshi
19 pencils

Dont they kno rhinoes hv got very bad eye sight

tirthomitro's picture
tirthomitro
2696 pencils

choppity chop!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Hey... guys.... I´m from Brazil.... "Fewer" and "less" means the exactly same thing in most of online language translation services.

The mistake is quite comprehensible.

(sorry, my english sucks)

CuriousPencil's picture
CuriousPencil
4227 pencils

Another reason not to put all your trust in machine translation.

Guest's picture
Guest

What's this........?

Mottu's picture
Mottu
37 pencils

What's this.........?

mottu

Asynchrone's picture
Asynchrone
318 pencils

More horns - more defence :)

Guest's picture
Guest

nice work........

Amine Benjelloun's picture
Amine Benjelloun
5 pencils

GOOD...

manumartin5's picture
manumartin5
1202 pencils

For Mitsubishi. STRICT NO.
Mitsubishi relates to SPEED..

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