Mitsubishi Pajero Full: Cockroach

Mitsubishi Pajero Full. The icon of resistance is celebrating 30 years.

Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy

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Spanky's picture
4898 pencils

The average cockroach only lives a couple of months. And I can kill it with hardly any effort. That doesn't speak well for your car.

CommandZ's picture
2474 pencils

I think the creatives down in Brazil could be working off the malapropism that the only thing that will survive a nuclear war are cockroaches and Cher. It would of been harder to work in the latter. But seriously, these ads feel like the 80's.

DaAvitar's picture
154 pencils

The Copy is Awful

stewart76's picture
232 pencils


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