Mitsubishi Pajero Dakar: The meeting between luxury and off-road, 2
The meeting between luxury and off-road.
Mitsubishi Pajero Dakar. The worlds in the same car.
Advertising Agency: Africa, Sao Paulo, Brazil
Creative Directors: Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Photographer: Ricardo Barcellos
Typographers: Hugo Aranha, Gustavo Franklin


11 Comments
Good enough. I don't know if I would have used that font
Agree. This font worked on the other art. A Capoeira Dancer with the Luxury Theme could've done the trick too... as an introduction of the car to Brazil. Just a thought... Nice idea by the way
Eu gosto muito.
nice photography, terrible type!
Good costume and photo.
Looks like a brilliant ad as the focus is not on the product itself but on the benefits of its usability.
Done, first idea. But pretty model.
photographer : "i've done my best."
Art Director: "i've done my best too."
Copywriter : "I've tried the same.."
All : "my CD ruins it!!"
life is a playground
It feels like a fashion ad.
largely agree
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~ Quite obviously, I have gathered no moss ! ~
Great Adv..
!! जय श्रीराम !!