Mitsubishi Pajero Dakar: The meeting between luxury and off-road, 2

The meeting between luxury and off-road.
Mitsubishi Pajero Dakar. The worlds in the same car.

Advertising Agency: Africa, Sao Paulo, Brazil
Creative Directors: Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Flavio Waiteman
Photographer: Ricardo Barcellos
Typographers: Hugo Aranha, Gustavo Franklin

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12 comments

Stones's picture
Stones
138 pencils

Good enough. I don't know if I would have used that font

Brain-Art's picture
Brain-Art
1101 pencils

Agree. This font worked on the other art. A Capoeira Dancer with the Luxury Theme could've done the trick too... as an introduction of the car to Brazil. Just a thought... Nice idea by the way

Chopper's picture
Chopper
1015 pencils

Eu gosto muito.

dsklan's picture
dsklan
1927 pencils

nice photography, terrible type!

Marlus Lau's picture
Marlus Lau
1807 pencils

Good costume and photo.

UberAkash's picture
UberAkash
22 pencils

Looks like a brilliant ad as the focus is not on the product itself but on the benefits of its usability.

silvi's picture
silvi
4172 pencils

Done, first idea. But pretty model.

Geimima's picture
Geimima
815 pencils

photographer : "i've done my best."
Art Director: "i've done my best too."
Copywriter : "I've tried the same.."
All : "my CD ruins it!!"

life is a playground

satrianee's picture
satrianee
3748 pencils

It feels like a fashion ad.

rolling.stone's picture
rolling.stone
2740 pencils

largely agree

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~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture
evikRAM
349 pencils

Great Adv..

!! जय श्रीराम !!

aliusmanwahyuhidayat's picture
aliusmanwahyuhidayat
39 pencils

I LOVE Portrait!!!!

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