No photoshop

November 2011

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Ad without photo manipulation
See with your own eyes what Mitsubishi L200 Triton's stregth and endurance can do. And ad without any photo manipulation.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman
Art Directors: Erico Braga, Humberto Fernandez
Copywriters: Rafael Pitanguy, Alexandre Fabricio

Comments (14)

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Highest Rated

Karelgp's picture
Activity Score 123

Ok, me compro un smartphone para entender el aviso.

liny_77's picture
Activity Score 206


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Sells the camera better than the car. Looks like it has no grip at all!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Yup! Totally agree on that one.

kleenex's picture
Activity Score 47571

I am going to agree with you on this.

stickynotes's picture
Activity Score 1094

This ad is made for ad people. No one out there cares how a print motive has been made.
But I like the the name of this brazilian agency, though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

yea mean thats REAL mud ?

suresh90's picture
Activity Score 620

Dirty concept :P

stewart76's picture
Activity Score 234

Agree. Ad for ad people.

Taylormade's picture
Activity Score 408

I don't think a truck in mud is really amazing enough that people would be impressed that the picture isn't retouched.

lixsmk1's picture
Activity Score 79

It's true that the photography is near to perfect on this Mitubishi print ad. Have you seen the youtube video ?

you might take back your words on the grip Jaap because it's more to do with the 3.5L Turbo Diesel engine strength and i guess thats the main thing you look at when your go for a strong diesel engine.

As for the concept: I would rate it basic, creatives could have been better.

andylefty's picture
Activity Score 4535

Quite a meh concept.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

So we're saying that million or so testosterone-charged, Brazilian petrol heads would flick past this to the Sears Optical ad?

The Jobless Writer
Will Think for Salary

voyeur's picture
Activity Score 10

So nice mud. Where can get it?

Karelgp's picture
Activity Score 123

Ok, me compro un smartphone para entender el aviso.