Mitsubishi: No photoshop

Ad without photo manipulation
See with your own eyes what Mitsubishi L200 Triton's stregth and endurance can do. And ad without any photo manipulation.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman
Art Directors: Erico Braga, Humberto Fernandez
Copywriters: Rafael Pitanguy, Alexandre Fabricio

November 2011


liny_77's picture
197 pencils


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Sells the camera better than the car. Looks like it has no grip at all!

Nike Diesel's picture
Nike Diesel
13431 pencils

Yup! Totally agree on that one.

kleenex's picture
40630 pencils

I am going to agree with you on this.

stickynotes's picture
1094 pencils

This ad is made for ad people. No one out there cares how a print motive has been made.
But I like the the name of this brazilian agency, though.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

yea mean thats REAL mud ?

suresh90's picture
620 pencils

Dirty concept :P

stewart76's picture
234 pencils

Agree. Ad for ad people.

Taylormade's picture
408 pencils

I don't think a truck in mud is really amazing enough that people would be impressed that the picture isn't retouched.

lixsmk1's picture
79 pencils

It's true that the photography is near to perfect on this Mitubishi print ad. Have you seen the youtube video ?

you might take back your words on the grip Jaap because it's more to do with the 3.5L Turbo Diesel engine strength and i guess thats the main thing you look at when your go for a strong diesel engine.

As for the concept: I would rate it basic, creatives could have been better.

andylefty's picture
4535 pencils

Quite a meh concept.

Roger Keynes's picture
Roger Keynes
5498 pencils

So we're saying that million or so testosterone-charged, Brazilian petrol heads would flick past this to the Sears Optical ad?

The Jobless Writer
Will Think for Salary

voyeur's picture
10 pencils

So nice mud. Where can get it?

Karelgp's picture
123 pencils

Ok, me compro un smartphone para entender el aviso.

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