Mitsubishi Motors: Scorpion
The Mitsubishi Rallies. Every road leads to an adventure.
Advertising Agency: Africa, Sao Paulo, Brazil
Copywriters: Fabio Seidl, Vinicius Miike
Art Directors: Bruno Brasil, Paulo Coelho
Creative Directors: Nizan Guanaes, Sergio Gordilho, Flavio Waiteman, Humberto Fernandez


8 Comments
This is Platinum.
The sting of losing ... hehehe.
been a while since we saw great work ...gr8 gr8
The man who stops advertising to save money is like the man who stops the clock to save time
meh.
I thought africa is one of the greatest shops ever.
but this is terrible. the 3D work looks lame and the whole idea is just sooo forced. too many pins to stay true to the real life usage on maps.
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We can't blame the copywriter and the art directors.
Look how many creative directors they have to listen to...
"Talent is luck. The important thing in life is courage."
nizan stayed in the 90s.
Why is that supposed to be great work?? can someone explain who's into those ads, pls?