Mitsubishi Motors: Monkey
PX-Miev. It's off-road. It's electric.
On display at the 26th international motor show.
Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Directors: Rafael Pitanguy, Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Alexandre Abu
Typographer: Humberto Fernandez
Illustrator: Tiago Hoisel / Technoimage
Typographer: Eduardo Gomes
9 Comments
Super cool visuals. I had to Google how the car looks like.
What hath God wrought
It might be cool but I don't really understand why they're displaying an electrified monkey.
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The link between these visuals and what's being advertised is a bit tenuous unless the monkey and lion here are used to denote "off road". Cutesy eye catching visuals that don't get me excited or motivated to see the PX-Miev. Silly campaign, given the target market (mostly men).
What are we selling with this lovely visual?
That's me!
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I'll miss the little grease monkey.
I prefer the scent of a good lube over fried flesh.
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good)
Nice work !!
Live with Passion
Illustrations are great, but I don't understand why the animals...
good job anyway
Common, easy to understand... Off road + electric = monkey + shock. And great illustrations by the way.