Mitsubishi Motors: Monkey

PX-Miev. It's off-road. It's electric.
On display at the 26th international motor show.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Directors: Rafael Pitanguy, Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Alexandre Abu
Typographer: Humberto Fernandez
Illustrator: Tiago Hoisel / Technoimage
Typographer: Eduardo Gomes

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9 comments

morse's picture
morse
15439 pencils

Super cool visuals. I had to Google how the car looks like.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It might be cool but I don't really understand why they're displaying an electrified monkey.

atb2005's picture
atb2005
13567 pencils

The link between these visuals and what's being advertised is a bit tenuous unless the monkey and lion here are used to denote "off road". Cutesy eye catching visuals that don't get me excited or motivated to see the PX-Miev. Silly campaign, given the target market (mostly men).

TommyO's picture
TommyO
1866 pencils

What are we selling with this lovely visual?

Anonymous Author's picture
Anonymous Author
1541 pencils

I'll miss the little grease monkey.
I prefer the scent of a good lube over fried flesh.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

alecoppe's picture
alecoppe
26 pencils

good)

SoCH_TO's picture
SoCH_TO
953 pencils

Nice work !!

Live with Passion

LittleJoe's picture
LittleJoe
345 pencils

Illustrations are great, but I don't understand why the animals...
good job anyway

Endeio's picture
Endeio
270 pencils

Common, easy to understand... Off road + electric = monkey + shock. And great illustrations by the way.

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