justpassingby's picture
1368 pencils

looks like it got in a serious accident. I know what they were trying to do but it doesnt work.

mrtalented's picture
2175 pencils

nice effort but the outcome looks too much like PS2 ad.

kre8's picture
989 pencils

exactly. this looks good, but it was probably in retouching for 3 and a half years, in which time the ps2 ad came out. damn, hate it when that happens.

jimchristianx's picture
116 pencils

So it's a truck powered by gerbils? next time I go truck shopping I'll know to avoid mitsubishi.

SummerA's picture
154 pencils

I don't like how the truck is tilted to the side. It's distracting and there's already alot of things going on in the ad.

Shut Theory's picture
Shut Theory
515 pencils

nothing like the little mosnter: the hammer... this is sort of copying the idea, coming up with a very weak concept

Eugens's picture
2630 pencils

Doesn't work. Plus the octopus looks like it was squashed by the car. They took the classy BMW ads (with the horses) and stepped all over them, overdoing the idea.

roman-schwienbacher.com's picture
1021 pencils

I don't like it, PS2 look-a-like try,
this is what happens when someone discovers CGI technologie.
but at the end it did not work for me, sorry

fotdot's picture
673 pencils

Pretty uneventful. Sorry.

act's picture
535 pencils

infested car.

ozamu's picture
60 pencils

Excelente pieza grafica, creo que el aporte visual es muy atractivo...Si uno hiciera el ejercicio y lo colocara en una galeria de arte grafica por lo menos yo pasaria unos 15 a 20 minutos admirando cada detalle del retoque, la integracion y toda la historia que hay detras del aviso...En cuanto el concepto mmmm...No difiere de lo que generalmente se hace en la categoria 4x4, es decir es el mismo concepto usado por años pero mirado de otra manera grafica...Eso si tiene un dejo al estilo de ps2 (la cabeza abierta), el de yamaha (ciudad rubik), one condon (germenes y metro) y bmw (ciudades) pero sabes que eso demuestra que tienen muy claro la mano grafica y eso ya es una escuela muy buena a nivel de arte lo que en lo personal me gusta mucho y si tanto el cgi, strata, 3dmax, photoshop cs2 o cs3 (sumale eso a ricardo salamanca y el talento del director de arte) sirven para mejorar y demostrar que una buena idea queda bonita, presentable y fina en sus detalles entonces para mi eso es un aporte muy importante a la direccion de arte...Muy buena pieza

simpsonson's picture
136 pencils

lo creo tambien...

Dick Huges's picture
Dick Huges
939 pencils


Mo's picture
648 pencils

Poor animals. :-\

levilevi's picture
58 pencils

My sentiments exactly. I can't help but feel ill for the poor animals.

Tim Weasle's picture
Tim Weasle
72 pencils

WOW! How did they find animals that small. It must have been a pain in the ass to find one, let alone all of those.

Yokel's picture
604 pencils

They got them from the WWF's little panda forest.

Bigbird's picture
112 pencils

OK I love this ad, i can't believe none of you got it. They placed a cheeta as the wheel to represent the speed of the car. They have many horses in the cage under the hood for the HP of the car, they have Octopus tanticle for the grip of the tires of the car and they have those hard headed animals as bumpers (i don't know their name). I'm sure all the other animals mean something else, but i'm not that good with car parts.

I love the ad... well done.

Chris's picture
1987 pencils

Im on the same boat as you mate, It may not sell any 4wds but it sure looks wikd.

excellent detail.

justpassingby's picture
1368 pencils

Check out the braaaaaains on Bigbird, i think you will find that we all got it but dont like it. Thanks for the explaination anyways.

Figueiro's picture
43 pencils

Sorry for you guys but this is a nice Ad.

Mo's picture
648 pencils

Bigbird....I don't get it how you didn't get it that it's not people didn't get it but they just didn't like it. Looks cool though, I agree.

brandsurgeon's picture
693 pencils

Well, I get what Bigbird's trying to make us get only that he doesn't get the fact that we all get what he thinks we don't get, it's just that we don't like what we get which he thinks we don't get.

Get it?


Most times, worst enemies used to be best friends...

Rusio's picture
326 pencils

Animal Technology???
Weird... awesome art but strange idea.

Rusio's picture
326 pencils

Last year cannes tv commercial for Toyota. Human Touch
Looks like the same idea but Animal Touch.

addyong's picture
155 pencils

Good effort but wasted

jungleraven's picture
291 pencils

i'm lovin' it. Gr8 execution.

otto54's picture
381 pencils

c'mon guys, some comments are very useless... I agree that the idea is not new, but the executione is great...

ellehcimeo's picture
3522 pencils

interesting visual. borrowed interest.

estrellatuoreja's picture
12 pencils

amazing ad, is like find to wally... so interesting!!!

nemesis's picture
761 pencils

Visually gorgeous, but i've seen it before for PS2.

liar's picture
386 pencils

it's good for me, but I think the horse, bull, cheetah need to emphasize larget while the rest like lion, kangaroo and condom tube need not to be there.

Have Heart's picture
Have Heart
922 pencils

Nice details, brilliant execution, only the idea isn't outstanding.

fei's picture
38 pencils

Love it!
Makes you spend time with the ad and explore, unlike the usual two second glance.
I like how it brings the car in a whole new light, kind of like a little ecosystem. I love the comparison to animal strengths.
Amazing visual.

fei's picture
38 pencils

must have cost a billion dollars.

Sab's picture
18 pencils

it looks like the animal had destory part of the car before the car could get it.

daprankster's picture
422 pencils

Excellent graphic job!! express a lot of things!

Joe76's picture
772 pencils

Beautifuly art directed!!

psy's picture
47 pencils

at the first sight i thought it's an old car had a rats on it's engine, it's a very failed idea

vicinteriano's picture
17 pencils

i hear PETA calling...and banning this, animal cruelty. hehe anyways its a great execution, but its a weird concept, maybe they shouldve focused on just one animal in 3 pieces...maybe i dont know its just a suggestion.

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