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Monkey

Agency: 
Published/Aired: 
April 2011
13662
Description: 

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

PX-Miev. It's off-road. It's electric.
On display at the 26th international motor show.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Directors: Rafael Pitanguy, Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Alexandre Abu
Typographer: Humberto Fernandez
Illustrator: Tiago Hoisel / Technoimage
Typographer: Eduardo Gomes

Comments (9)

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Highest Rated

Endeio's picture
Endeio
Activity Score 270

Common, easy to understand... Off road + electric = monkey + shock. And great illustrations by the way.

morse's picture
morse
Activity Score 17830

Super cool visuals. I had to Google how the car looks like.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It might be cool but I don't really understand why they're displaying an electrified monkey.

atb2005's picture
atb2005
Activity Score 13557

The link between these visuals and what's being advertised is a bit tenuous unless the monkey and lion here are used to denote "off road". Cutesy eye catching visuals that don't get me excited or motivated to see the PX-Miev. Silly campaign, given the target market (mostly men).

TommyO's picture
TommyO
Activity Score 1866

What are we selling with this lovely visual?

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'll miss the little grease monkey.
I prefer the scent of a good lube over fried flesh.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

alecoppe's picture
alecoppe
Activity Score 26

good)

SoCH_TO's picture
SoCH_TO
Activity Score 967

Nice work !!

Live with Passion

LittleJoe's picture
LittleJoe
Activity Score 345

Illustrations are great, but I don't understand why the animals...
good job anyway

Endeio's picture
Endeio
Activity Score 270

Common, easy to understand... Off road + electric = monkey + shock. And great illustrations by the way.

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