Mitsubishi: Lion

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humerto Fernandez
Copywriters: Rafael Pitanguy, Ricardo Dolla
Photographer: Platinum FMD
Published: April 2011

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14 comments

myworld's picture
myworld
2 pencils

Nice

iamcreative's picture
iamcreative
262 pencils

very nice!

YJ's picture
YJ
373 pencils

Awesome imagery. Not so sure about the type/font selection.

LeeHarvey's picture
LeeHarvey
3045 pencils

I agree, but I'm afraid it's standard Mitsubishi-typo.

YJ's picture
YJ
373 pencils

Ah, OK. I think it would be less obtrusive if it were maybe 25% smaller, at least.

sandipkayal's picture
sandipkayal
270 pencils

great art

a CREATIVE drop

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Love the visual. Not crazy about the copy. I never really associated a lion with a 4x4.

Hiperion's picture
Hiperion
3138 pencils

TRIPLE yawn!!!

tamer samy's picture
tamer samy
683 pencils

Great..

sambuca's picture
sambuca
1066 pencils

gargoyls :)

mr.x's picture
mr.x
952 pencils

Very nice. Agree about the font size.

LM's picture
LM
35 pencils

Great shot:)

Melroos's picture
Melroos
14 pencils

Mh... Makes me think about Peugeot (and its logo)

mclaren's picture
mclaren
13 pencils

Hi guys,
Just take a look what i just found.
This is a Bulgarian political party, which obviously stole your image and is using it as propaganda for the European Parliament elections...
It's gross ain't it.
https://www.facebook.com/photo.php?fbid=10152049603826611&set=a.244121...

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