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Mitsubishi Lancer: Tough, 2
Wild as ever safe as never.
Life is tough. Great!
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky
Published: February 2008
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Comments
i like the headline, art is also cool... well done
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Everartz
This is a TVC from Almap.
Art is so cool,and the copy is great.
however, as i know, The LANCER is a home owened car,
Is the style of the post suited of the target?
i don't like the art. there is something wrong with the perspective. and how does it say safe?
"Life is tough. Great!"
wtf?
Is Lancer a commercial vehicle?
I don't believe that was on porpous, but that was already done by Almap BBDO - Sao Paulo.
http://www.ccsp.com.br/busca/busca.php?t=cross+fox&SearchArea=novo&x=9...
the first ad on the right top.
JP
Yep. I'd have to agree that this visual was done.
Come on...
A copy os AlmapBBDO work for CrossFOX
Take a look...iys the same
http://www.ccsp.com.br/novo/pop_pecas.php?id=21630
and Almap did a comercial too...
http://www.ccsp.com.br/novo/pop_videos.php?id=21643
Safe as never? As in it's never safe? Yep, that's a selling point.
huh?
Another prey for joelapompe!!!
withalltherespects
safe as never? mmmmmmmmmmm
wow
hi guys, maybe it´s a problem of backtranslation, in czech it means "safe as never before". (because of new safety features added and favourable price for which is this car sold)
And "Life is tough. Great!".. - you keenly take the dare, take up a challenge, whether if opponent is an unfriendly city or what..
but i really thank you for your comments and also for posting that brazilian version, i see it for the first time, shit happens :)
lukas
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