Mitsubishi Lancer: Tough, 2

Wild as ever safe as never.
Life is tough. Great!

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky
Published: February 2008

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16 comments

everartz's picture
everartz
7611 pencils

i like the headline, art is also cool... well done
--
Everartz

| Everartz |

Spider's picture
Spider
289 pencils

This is a TVC from Almap.

icanlan's picture
icanlan
52 pencils

Art is so cool,and the copy is great.
however, as i know, The LANCER is a home owened car,
Is the style of the post suited of the target?

Alistair C.'s picture
Alistair C.
692 pencils

i don't like the art. there is something wrong with the perspective. and how does it say safe?

whitespace's picture
whitespace
1953 pencils

"Life is tough. Great!"

wtf?

matks's picture
matks
475 pencils

Is Lancer a commercial vehicle?

JPGB's picture
JPGB
5 pencils

I don't believe that was on porpous, but that was already done by Almap BBDO - Sao Paulo.
http://www.ccsp.com.br/busca/busca.php?t=cross+fox&SearchArea=novo&x=9...
the first ad on the right top.

kgeiger's picture
kgeiger
7016 pencils

Yep. I'd have to agree that this visual was done.

designer10's picture
designer10
44 pencils

Come on...

A copy os AlmapBBDO work for CrossFOX

Take a look...iys the same

http://www.ccsp.com.br/novo/pop_pecas.php?id=21630

and Almap did a comercial too...

http://www.ccsp.com.br/novo/pop_videos.php?id=21643

TJAY's picture
TJAY
64 pencils

Safe as never? As in it's never safe? Yep, that's a selling point.

j4son's picture
j4son
266 pencils

huh?

Adaddicted's picture
Adaddicted
3435 pencils

Another prey for joelapompe!!!

withalltherespects

mimi_g's picture
mimi_g
56 pencils

safe as never? mmmmmmmmmmm

360 grados's picture
360 grados
305 pencils

wow

stierlitz's picture
stierlitz
15 pencils

Life is tough. Great!

Guest's picture
Guest

i sware, som of this stuff iz sooo weird! who aree's?

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