Mitsubishi Lancer: Tough, 1

Wild as ever safe as never.
Life is tough. Great!

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky
Published: February 2008

10 comments

LordDiesel's picture
LordDiesel
69 pencils

Nice copy in a long long time!!

Great art too!!!

Kudos!!

LordDiesel's picture
LordDiesel
69 pencils

Nice copy in a long long time!!

Great art too!!!

Kudos!!

jazarah's picture
jazarah
1262 pencils

interesting, i like it

kgeiger's picture
kgeiger
7179 pencils

"Safe as never"?

jebus's picture
jebus
484 pencils

Yeah.. it seems weird to me too.

kgeiger's picture
kgeiger
7179 pencils

According to a comments on the first visual, this just seems to be a terrible translation. And a hacked idea...

abhijeetlakhotia's picture
abhijeetlakhotia
30 pencils

yaa...
even i din't get wat does 'Safe as never'mean???

annie_us's picture
annie_us
90 pencils

Art is good, but copy!!??!!

j4son's picture
j4son
266 pencils

huh?

joestamp's picture
joestamp
130 pencils

"Wild as ever safe as never.
Life is tough. Great!"

wtf? so this car is never safe? is that its usp? and the 'great' bit at the end makes it sound like a sarcastic comment!

or am i missing something?

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