Mitsubishi Lancer: Tough, 1

Mitsubishi Lancer: Tough, 1

Wild as ever safe as never.
Life is tough. Great!

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director / Art Director: Jakub Hanzlicek
Copywriter: Lukas Hvozdecky
Published: February 2008

Your rating: None Average: 1.5 (4 votes)
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Comments

LordDiesel's picture
Submitted by LordDiesel on Tue, 2008-04-01 03:40.

Nice copy in a long long time!!

Great art too!!!

Kudos!!

LordDiesel's picture
Submitted by LordDiesel on Tue, 2008-04-01 03:40.

Nice copy in a long long time!!

Great art too!!!

Kudos!!

jazarah's picture
Submitted by jazarah on Tue, 2008-04-01 03:50.

interesting, i like it

http://jazarah.net/blog/

Submitted by kgeiger on Tue, 2008-04-01 05:01.

"Safe as never"?

Submitted by jebus on Tue, 2008-04-01 15:59.

Yeah.. it seems weird to me too.

Submitted by kgeiger on Sat, 2008-04-05 02:31.

According to a comments on the first visual, this just seems to be a terrible translation. And a hacked idea...

Submitted by abhijeetlakhotia on Tue, 2008-04-01 05:21.

yaa...
even i din't get wat does 'Safe as never'mean???

annie_us's picture
Submitted by annie_us on Tue, 2008-04-01 08:02.

Art is good, but copy!!??!!

Submitted by j4son on Tue, 2008-04-01 18:11.

huh?

Submitted by joestamp on Wed, 2008-04-02 06:11.

"Wild as ever safe as never.
Life is tough. Great!"

wtf? so this car is never safe? is that its usp? and the 'great' bit at the end makes it sound like a sarcastic comment!

or am i missing something?

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