Mitsubishi Lancer GTI. 16V: Police

Advertising Agency: ToroVazquezMora / Fischer América, Colombia
Creative Directors: Andres Mejía
Art Director: Andres Mejía
Copywriter: Edward Jaramillo
Illustrator: Robert Paz
Photographer: Juan David Betancourt
Published: March 2008

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46 comments

Mr Hughes's picture
Mr Hughes
386 pencils

that works

doworkson's picture
doworkson
242 pencils

i dont get it

bknowlden's picture
bknowlden
3647 pencils

Poorly executed.

vidya.shankaran's picture
vidya.shankaran
724 pencils

In a Mistubishi Lancer, even if you are speeding, police chasing you in their cop mobile would seem riding a kid's tricycle...??!!

Now am I correct? or reading too much?

LeeHarvey's picture
LeeHarvey
3045 pencils

You're damn right vidya. It seems quite hard to get for some, according to the comments below. I got it instantly and find it funny, though the art could be better.

mauroxxx's picture
mauroxxx
530 pencils

In a Mitsubishi Lancer, the superbikes of the cops looks like a Kid's tricycle... because the "power" of the car??.... c'mon its not too difficult

ernesto p's picture
ernesto p
76 pencils

cuál es la idea que está antes de la segunda???

fersvax's picture
fersvax
1236 pencils

Volvete serio, Edward!!! (mentiras, aguanta!!!)

FER.

360 grados's picture
360 grados
295 pencils

?????????

but_why's picture
but_why
280 pencils

Wouldn't it be funnier if he was on the trike?

nice gaijin's picture
nice gaijin
815 pencils

but then they might actually need to take the photo themselves, instead of cruft a bunch of stock images together.

Crisp One's picture
Crisp One
2007 pencils

I don't know, to me the cop on a bike metaphor for fast anything has been abused too much.

laureano matias's picture
laureano matias
17 pencils

So funny, v nice.

gmint7's picture
gmint7
2685 pencils

:::J:::

i thought it is so sloW that all he need is a tricycle..

:::J:::

matks's picture
matks
475 pencils

Exactly. It was my first thought too, and actually the second "correct" interpretation is less obvious. Maybe these guys work secretly for Suzuki?

kinder's picture
kinder
4 pencils

Quiero un auto asi de veloz
Es una idea graciosa, ver un poli ridiculizado asi
linda fotografia.

juliongl's picture
juliongl
26 pencils

I like the idea but this ad also can be used to promote the VW GTI.

Have Heart's picture
Have Heart
922 pencils

So what?!?!?!

BadPhotoshop2me's picture
BadPhotoshop2me
59 pencils

It looks like bad Photoshop to me.

funky_frogii's picture
funky_frogii
2538 pencils

coooooooooooooooool idea....keep it up

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

funny!
maybe he should have had a speeding radar camera with him?
the small tricycle does not look like it belongs to the cop.

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

nice one

everartz's picture
everartz
7589 pencils

i like it too... very nice
--
Everartz

| Everartz |

nC's picture
nC
50 pencils

nC
very great idea.
If the car outlook could be place with the tag must me better.
however, the image is too quiet, some speedy elements would be added could be more interesting.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Bad, bad, bad.
Whoever the retoucher is, he/she should hang up their mouse and tablet.
Where to start, bad shadows, lighting's all over the place the perspective is way off. I agree with GANGIN, it may have actually, have been worth consideration if the execution wasn't sooo awfull. This is the "We'll fix it in post" mindset, just didn't pay off this time.
Should have been done on location instead attempting to cobble it together digitally.
As for done ideas, 80% of what we work on is a new take on an old idea. At least if it's well done you can appreciate the artwork.

www.jpmountford.com

john doe's picture
john doe
1571 pencils

usually i support every pleading for good photography and proper retouching. but this is actually not that bad. ok some bad shadows... ok light overall... but it surely doesn't ruin the whole ad. still at least 5/10.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

okkay 4.2 then.
Mitz are not short of a quid or two, so the budget has leeched away somwhere. Even a mildly talented person, with basic retouching skill could have made a better job!

Given them a pair of scissors and some glue, probably still could have made a better job.
So many out there with real skill, no excuse.

www.jpmountford.com

corporal_hicks's picture
corporal_hicks
365 pencils

Does colombian cops wear this suit? He looks like american to me.
Anyway the idea is nice...

jazarah's picture
jazarah
1262 pencils

nice, i like it

pretty good's picture
pretty good
364 pencils

Oh, come on been done years ago.

kgeiger's picture
kgeiger
6843 pencils

I have to agree, even if I don't have any proof...

chederico's picture
chederico
38 pencils

This is good. I think it works perfectly well. Good job guys!! Plus I don't remember seeing this concept before, which is amazing for a classical subject as this one. But I might be wrong... :-)

chinaski's picture
chinaski
946 pencils

done. a man at the traffic lights in his sports car, the guy next to it is on a tricycle.
don't remember the brand.

talay's picture
talay
266 pencils

at first sight it gives me the impression that lancer is slow, you just need a tricycle to chase it... and I am not the only one am I right... If so this means that the ad is trash... I didint like it... come on guys it is mitsubishi lancer... it is a classic... this ad is wrong and too weak...

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Not so bad.

elyoshiro's picture
elyoshiro
543 pencils

Me gusta la idea, pero el photoshopazo se ve mal.
Imagino que utilizaron un policia vestido así para que la pieza se vea mas internacional.

otrova gomas's picture
otrova gomas
47 pencils

Very good idea. I want a Lancer.I like the color.

M´AD MAX's picture
M´AD MAX
195 pencils

me gusta, la idea está buena viejo yeguar

advertisingbyme's picture
advertisingbyme
6 pencils

Cool idea but verry bad executed.

jiahsisco's picture
jiahsisco
246 pencils

decent idea. Why not have the cop sitting on the tricycle with the speed gun? Oh well.

kinder's picture
kinder
4 pencils

muy buena.

laureano matias's picture
laureano matias
17 pencils

good. Nice n funny ad
I like the picture color - nice work guys
winner!!!

FlyingDogs's picture
FlyingDogs
968 pencils

Execution needs to improve. A lot.

Drapion1's picture
Drapion1
46 pencils

Me parece muy buena idea un recurso distinto para decir en los tipicos avisos de foto que un auto es rapido. tal vez solo se tenga que retocar un poco mejor al policia. Arreglando eso, esta fenomena.
Muy BUENA!!

will30x's picture
will30x
18 pencils

buenisimo

darkknight116's picture
darkknight116
26 pencils

Love it. Simple, and very funny. Nice job...

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