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Iceberg

Agency: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by BBDO, Chile for Mitsubishi, within the category: Automotive.

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya

Comments (14)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

So true.

---------
"Nihil sub sole novum"

Galo's picture
Galo
Activity Score 446

Nice idea!

Guest's picture
Guest

I like the campaign idea, but I'm not convinced associating your product with the Titanic is the best idea

Guest's picture
Guest

Dear Mr. Marcelo Correa, Could you please explain this campaign to me?

Best Regards,

Anthiny K. S&Saatchi Madrid

Guest's picture
Guest

This year's Cannes is really the worst ever. Never seen so much CRAP win awards!!

Guest's picture
Guest

I'm so with you in this one

Guest's picture
Guest

I'm so with you with this one.

Shingo's picture
Shingo
Activity Score 408

dont like

Shingo's picture
Shingo
Activity Score 408

i got it just when i saw the ad of the sweets and the boy, i have changed my mind the idea is good i like it but it needs some time to get it..

Kateter's picture
Kateter
Activity Score 2029

well, idea is good. but no more than that.

far from lion.

paumarques's picture
paumarques
Activity Score 1312

aha! bona execució d'un concepte trilladíssim.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Good concept, but visual is quite boring...

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Guest's picture
Guest

this is great, very fresh approach to a well trodden brief, should have got better than bronze.

bobby666's picture
bobby666
Activity Score 1460

good but not award winning. sorry guys.

dollypoppin's picture
dollypoppin
Activity Score 1423

So true.

---------
"Nihil sub sole novum"

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