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Cockroach

Agency Network: 
Published/Aired: 
January 2013
Description: 

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Mitsubishi Pajero Full. The icon of resistance is celebrating 30 years.

Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy

Comments (4)

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Spanky's picture
Spanky
Activity Score 4899

The average cockroach only lives a couple of months. And I can kill it with hardly any effort. That doesn't speak well for your car.

CommandZ's picture
CommandZ
Activity Score 2498

I think the creatives down in Brazil could be working off the malapropism that the only thing that will survive a nuclear war are cockroaches and Cher. It would of been harder to work in the latter. But seriously, these ads feel like the 80's.

DaAvitar's picture
DaAvitar
Activity Score 198

The Copy is Awful

stewart76's picture
stewart76
Activity Score 234

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

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