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Chimp

Agency Network: 
Published/Aired: 
June 2017
Description: 

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Print advertisment created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Go Electric. New Outlander PHEV. The electric 4X4.

Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia

Comments (3)

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Highest Rated

Siruly's picture
Siruly
Activity Score 2

What is the thinking behind the use of animals? Is this not a rather tight rope to walk on because- animal activists?

Data's picture
Data
Activity Score 281

Brazil.. Brazil.. Brazil..

Siruly's picture
Siruly
Activity Score 2

What is the thinking behind the use of animals? Is this not a rather tight rope to walk on because- animal activists?

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

I'll remember that one.

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