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Boy

Agency: 
Published/Aired: 
June 2010
Description: 

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya

Comments (20)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

Im pretty upset with Cannes winners this year, really.

---------
"Nihil sub sole novum"

Guest's picture
Guest

i dont get it.... ?!

Guest's picture
Guest

The ad is saying that if you don't use original parts, it will affect the rest of the car.

Guest's picture
Guest

thats because you are an idiot.

Guest's picture
Guest

ENTIENDO PERFECTAMENTE EL CONCEPTO
ESTE Y EL DEL PUERCO ESPÍN PARA MI SON LOS MEJORES!!!

Guest's picture
Guest

i couldn't understand. but there is something to explore, do you think this ad series realy help for the brand

anHiiieeta's picture
anHiiieeta
Activity Score 328

dude whats happening here? does this creative suggest we should leave all our work and sit staring at it to know wht its all about?

Jupiter's picture
Jupiter
Activity Score 547

problem: my car won't start because of spark plug problem.
solution: here, i give you a my lighter.

errr...should it be the same item? like REAL vs FAKE...instead of candy/boy:-?

commenting just to gather more pencils:-)

jponino's picture
jponino
Activity Score 601

too intellect in art to take people's attention

paumarques's picture
paumarques
Activity Score 1312

genial. m'encanta l'art i la volta que s'ha donat al concepte.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

sancoo's picture
sancoo
Activity Score 9

它的意思应该是如果不用原厂零件的话,会连累到汽车其他的部件。就像小男孩会把整个车身的糖随意地吃掉一样,哪里被吃都有可能??

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Are you guys serious? It's not that hard to understand.

Guest's picture
Guest

Neither is algebra if you study long enough.

akshaysrikar's picture
akshaysrikar
Activity Score 420

i do understand the concept. its pretty good. but still got one question though.

why is the kid in the trunk?? why not somewhere else.

Guest's picture
Guest

An example of what we used to call "an art director's wet dream." Makes sense only to those who came up with it, and exists only to validate their own genius.

Guest's picture
Guest

Fuerza Chile, esto esta bueno, muy bueno!!!

Guest's picture
Guest

i dont get it too..am i an idiot too?

chanderjoshi's picture
chanderjoshi
Activity Score 153

Only for those who don't got it.... "rest don't take it otherwise :D"

When that kid will have all the candies one by one, the car image showing through candies will be destroy. Same with your car if you don't use original parts. That duplicate part will harm your entire car. As simple as that...

bobby666's picture
bobby666
Activity Score 1460

not award winning. not by any standard. so sorry guys.

Guest's picture
Guest

It's been done. And done better. This won at Cannes? Cannes is awarding borrowed ideas? That is really sad.

dollypoppin's picture
dollypoppin
Activity Score 1423

Im pretty upset with Cannes winners this year, really.

---------
"Nihil sub sole novum"

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