Mitsubishi ASX Knee Airbags: Turtle

Half protection is not protection.
New Mitsubishi ASX.
Knee Airbags included.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humberto Fernandez
Copywriter: Ricardo Dolla
Illustrator: Manipula
Published: March 2011

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15 comments

kleenex's picture
kleenex
27802 pencils

Too many versions of the same thing.

brookjohnston's picture
brookjohnston
296 pencils

Excellent stuff. Consumers will love this.

morse's picture
morse
15826 pencils

It's great, but to be anatomically correct you can't just remove the turtle's shell like this. The shell is made of fused ribs, so below the shell you see the guts, not the skin.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billybell's picture
Billybell
373 pencils

Great campain

pierrelastname's picture
pierrelastname
2869 pencils

fresh concept! great!

pierrelastname's picture
pierrelastname
2869 pencils

fresh concept! great!

Lazarus's picture
Lazarus
1502 pencils

Not fresh. Sorry.

everartz's picture
everartz
7611 pencils

really? where is your proof?

| Everartz |

Themadartist1972's picture
Themadartist1972
325 pencils

the best one !

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome !!

Live with Passion

dadada's picture
dadada
1719 pencils

simple, clear and nice

Everybody is creative, be yourself.

advertising ninja's picture
advertising ninja
589 pencils

somehow this works best with animals.. police and the knight is the same..where knight works better, because its funnier.. police is not really much loved anyway... the safe isnt working at all.. you need more animals. : ]

anyway, lovely campaign thanks to illustrations and interesting idea

rastaparta's picture
rastaparta
158 pencils

Kudos to the campaign and, of course, to Africa agency!!! Well done!!

luizcesarfariajr's picture
luizcesarfariajr
9 pencils

Very good! Beautiful illustration!

Glut's picture
Glut
3947 pencils

not so clever concept, but it´s very pertinent. Art is kind of weak.

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