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Mitsu permanent marker: Blue whale
make it permanent.
Agency: Ambience Publicis, Mumbai, India
Creative Directors: Elsie Nanji, Ramanuj Shastry, Shahrukh Irani
Art director: Chondamma Cariappa
Copywriter: Chondamma Cariappa
Illustrator: Lokesh karekar
Photographer: Amol Jadhav
System correction: Vinay Patil
Comments
looks more like a public interest campaign than an office and equipment one.
dont like it.
Agreed.
Agreed.
Agreed that you agreed to his agreement to the agreeable.
....
I guess we're all in agreement then. How odd.
odd relation...why don't draw love? :P permanent love..?
watever. i am dreamy today.
http://jennywhx.blogspot.com jwhx:Visionary
that's a better solution.
mmm...sorry don't get it.
www.TheAdMad.blogspot.com
as a marker ad it doesn't make sense
odddddddddddd
i also thought this was another wwf campaign.
strange somehow...should i buy the marker or help whale?
there is much better execution of simmiliar idea in last german student adc
u talking bout the eraser ads?
no for non permanent markers
http://80.86.167.177/nww2006/preview/z00017348p.jpg
copy:" some things are not to be permanent"..or something like that :)
i had done something very similar for an eraser campaign not too long ago... check out this link http://adsoftheworld.com/files/Graphic1_0.jpg
I wouldn't have shown that if I were you.
HEHEHEHE, me neither!!!!!
ironically, such markers can be written on a piece of paper> paper are made from trees> decrease of trees could kill the animals.
hahaha 3 Creative Directors work on this and you guys dont like it??
I think Benetton did a similar strategy in the past. Meaning they took up social responsibility issues in their advertising to sell clothes. What do you think? Is it the same case here?
Yeah...Benetton did that. But this campaign doesn't have strong idea like Benetton.
Sorry, what the hell is system correction?
agree with most of the comments above ( haven't seen that Benetton ad and can't remember/haven't seen the German student's work ).
Using a pen to mark things that are important t and never see them go away???? CONGRATULATIONS!!!!!! You are the #7 team that does the same ad!!! You win 5 Internets!!!! Go out celebrate and expense it after. You deserve it.
hehehe, dick is always entertaining (no pun intended)
hey Dick what about "INTERNOTS"
These would work great if the pen company was a sponser supporting the preservation of wildlife. It would be the perfect match. But on its own it feels like they're shamelessly borrowing off a good cause.
yeah! what teenie said!
mitsu, is it? considering what japanese whale hunters have been doing to the species. not vey moral.
Nice thought! I like It
If they also had a note saying "30% of all sales donated to the WWF", then they would make sense - otherwise it's just profiting from endangered species
I GET THE IDEA, BUT THE LINE SEEMS TO HAVE BEEN WRITTEN BY SOMEONE WHO DOESN'T KNOW HOW TO FORM SENTENCES. WHATEVER HAPPENED TO CRAFTING?
IT'S A PUBLIC SERVICE AD...THEY SHOULD HAVE AT LEAST WRITTEN ISSUED IN PUBLIC INTEREST SOMEWHERE. WITHOUT THAT THIS AD SEEMS LIKE IT'S BEEN DONE BY SOMEONE WHO SUCKS BOTH AT ART AND COPY.
WHAT A WASTE OF A POTENTIALLY NICE IDEA.
THE SAME STRATEGY WAS USED FOR THE DON'T FORGET CAMPAIGN FOR POST-ITS. THAT CAMPAIGN HOWEVER WAS INFINITELY BETTER EXECUTED.
THIS IS LIKE A ROUGH. FIRE THE ART DIRECTOR. SLAP THE COPYWRITER!
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