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32 comments

Rusio's picture
Rusio
326 pencils

looks more like a public interest campaign than an office and equipment one.
dont like it.

SummerA's picture
SummerA
154 pencils

Agreed.

moonunit's picture
moonunit
125 pencils

Agreed.

whitespace's picture
whitespace
1953 pencils

Agreed that you agreed to his agreement to the agreeable.

commandw's picture
commandw
21 pencils

....

slim's picture
slim
1047 pencils

I guess we're all in agreement then. How odd.

jennywhx's picture
jennywhx
1142 pencils

odd relation...why don't draw love? :P permanent love..?
watever. i am dreamy today.

kc_brock's picture
kc_brock
703 pencils

that's a better solution.

rd

val's picture
val
93 pencils

as a marker ad it doesn't make sense
odddddddddddd

kc_brock's picture
kc_brock
703 pencils

i also thought this was another wwf campaign.

rd

zerej's picture
zerej
14 pencils

strange somehow...should i buy the marker or help whale?
there is much better execution of simmiliar idea in last german student adc

chintan ruparel's picture
chintan ruparel
1516 pencils

u talking bout the eraser ads?

~ old habits die hard, older ones never do ~

zerej's picture
zerej
14 pencils

no for non permanent markers
http://80.86.167.177/nww2006/preview/z00017348p.jpg
copy:" some things are not to be permanent"..or something like that :)

chintan ruparel's picture
chintan ruparel
1516 pencils

i had done something very similar for an eraser campaign not too long ago... check out this link http://adsoftheworld.com/files/Graphic1_0.jpg

~ old habits die hard, older ones never do ~

Davosk's picture
Davosk
4833 pencils

I wouldn't have shown that if I were you.

fersvax's picture
fersvax
1237 pencils

HEHEHEHE, me neither!!!!!

FER.

act's picture
act
535 pencils

ironically, such markers can be written on a piece of paper> paper are made from trees> decrease of trees could kill the animals.

Nihad's picture
Nihad
16 pencils

hahaha 3 Creative Directors work on this and you guys dont like it??

ivan's picture
ivan

I think Benetton did a similar strategy in the past. Meaning they took up social responsibility issues in their advertising to sell clothes. What do you think? Is it the same case here?

Ivan Raszl, admin of AotW

freshman's picture
freshman
126 pencils

Yeah...Benetton did that. But this campaign doesn't have strong idea like Benetton.

Davosk's picture
Davosk
4833 pencils

Sorry, what the hell is system correction?

Mo's picture
Mo
648 pencils

agree with most of the comments above ( haven't seen that Benetton ad and can't remember/haven't seen the German student's work ).

Dick Huges's picture
Dick Huges
939 pencils

Using a pen to mark things that are important t and never see them go away???? CONGRATULATIONS!!!!!! You are the #7 team that does the same ad!!! You win 5 Internets!!!! Go out celebrate and expense it after. You deserve it.

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe, dick is always entertaining (no pun intended)

~ old habits die hard, older ones never do ~

pixelbomb1's picture
pixelbomb1
2555 pencils

hey Dick what about "INTERNOTS"

Sincerely,
Arnold Santillan
714-206-2459

teenie's picture
teenie
1894 pencils

These would work great if the pen company was a sponser supporting the preservation of wildlife. It would be the perfect match. But on its own it feels like they're shamelessly borrowing off a good cause.

ellehcimeo's picture
ellehcimeo
3522 pencils

yeah! what teenie said!

Arisca's picture
Arisca
164 pencils

mitsu, is it? considering what japanese whale hunters have been doing to the species. not vey moral.

ms_pinky75's picture
ms_pinky75
12 pencils

Nice thought! I like It

JPWrites's picture
JPWrites
238 pencils

If they also had a note saying "30% of all sales donated to the WWF", then they would make sense - otherwise it's just profiting from endangered species

everyoneisacritic's picture
everyoneisacritic
20 pencils

I GET THE IDEA, BUT THE LINE SEEMS TO HAVE BEEN WRITTEN BY SOMEONE WHO DOESN'T KNOW HOW TO FORM SENTENCES. WHATEVER HAPPENED TO CRAFTING?

IT'S A PUBLIC SERVICE AD...THEY SHOULD HAVE AT LEAST WRITTEN ISSUED IN PUBLIC INTEREST SOMEWHERE. WITHOUT THAT THIS AD SEEMS LIKE IT'S BEEN DONE BY SOMEONE WHO SUCKS BOTH AT ART AND COPY.

WHAT A WASTE OF A POTENTIALLY NICE IDEA.

everyoneisacritic's picture
everyoneisacritic
20 pencils

THE SAME STRATEGY WAS USED FOR THE DON'T FORGET CAMPAIGN FOR POST-ITS. THAT CAMPAIGN HOWEVER WAS INFINITELY BETTER EXECUTED.

THIS IS LIKE A ROUGH. FIRE THE ART DIRECTOR. SLAP THE COPYWRITER!

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