Mitchell Eye Centre: UFO

See Better.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng
Published: November 2009

4 comments

nepstein's picture
nepstein
197 pencils

This is the strongest iteration by far; however, I think it would be even more effective if there were multiple words making up "UFO" instead of just "frisbee." Perhaps you could use bird, plane, cloud, star, or other objects people might mistake for UFOs. Otherwise you run the risk of having someone read the message backwards.

morse's picture
morse
16005 pencils

This works best for the product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
11873 pencils

I like the thinking behind this.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

El mejor de todos.

Chief Creative Director Nexus BBDO

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