See Better.
Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Eduardo Bertone
Published: November 2009
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Comments
This one should be scrapped or reworked. The message is confusing: are we mistaking trash for treasure or treasure for trash?
The letters of 'trash' are huge, so it is obvious that you miss to recognize treasure.
This is good. It says if you see better you can see the value in trash.
I see trash.
the proposition of the advert is strong and easy to decipher.
yes.
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~ Quite obviously, I have gathered no moss ! ~
it's cool.