Mitchell Eye Centre: Trash

See Better.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Eduardo Bertone
Published: November 2009

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nepstein's picture
197 pencils

This one should be scrapped or reworked. The message is confusing: are we mistaking trash for treasure or treasure for trash?

morse's picture
15590 pencils

This is good. It says if you see better you can see the value in trash.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

maranca82's picture
423 pencils

I see trash.

chris myles's picture
chris myles
429 pencils

the proposition of the advert is strong and easy to decipher.

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

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