See Better.
Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Eduardo Bertone
Published: November 2009
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6 Comments
This one should be scrapped or reworked. The message is confusing: are we mistaking trash for treasure or treasure for trash?
This is good. It says if you see better you can see the value in trash.
What hath God wrought
I see trash.
the proposition of the advert is strong and easy to decipher.
yes.
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~ Quite obviously, I have gathered no moss ! ~
it's cool.