Mitchell Eye Centre: Trash

See Better.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Eduardo Bertone
Published: November 2009

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5 comments

nepstein's picture
nepstein
197 pencils

This one should be scrapped or reworked. The message is confusing: are we mistaking trash for treasure or treasure for trash?

morse's picture
morse
14049 pencils

This is good. It says if you see better you can see the value in trash.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

maranca82's picture
maranca82
422 pencils

I see trash.

chris myles's picture
chris myles
429 pencils

the proposition of the advert is strong and easy to decipher.

rolling.stone's picture
rolling.stone
2740 pencils

yes.

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~ Quite obviously, I have gathered no moss ! ~

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