Mitchell Eye Centre: Trash
See Better.
Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Eduardo Bertone
Published: November 2009


5 comments
This one should be scrapped or reworked. The message is confusing: are we mistaking trash for treasure or treasure for trash?
This is good. It says if you see better you can see the value in trash.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I see trash.
the proposition of the advert is strong and easy to decipher.
yes.
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~