Mitchell Eye Centre: Speedometer
Correct fuzziness.
Advertising Agency: WAX, USA
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Published: October 2010
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11 Comments
Sharp needle, unclear numeral; what the fuzz?
Write a wise saying and your name will live forever – Anonymous.
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Absolutely agree AA! Epic fail.
Oh McGoo...! ;)
Will Think for Salary
First thought........
This piece is an excellent example of the fact that Art direction cant compensate the lack of an idea
shahid
I dunno. I think this was probably the idea that sold the client on the campaign, and it's not that through-the-floor-fallen. Eye only needs to be on one thing at once, and it makes sense in a way that it's the numbers. But y'know, this would work smoothlogically if the needle was fuzzy - that's the only thing that needs to be sharp. "Apart from your eyesight" etcetera.
I've just realised how advertisers are paying for this site. Free fucking ideas.
Ah well. They've made shit so far, why not.
Oh hang on.
"Correct Fuzziness" - as opposed to what - "Incorrect fuzziness" - what kind of exam IS this?
e t c e t e r a ....
很好 很强大
BANG ON............
Bang on...
blurred..
execution can be better. color scheme coool