Mitchell Eye Centre: Speedometer

Correct fuzziness.

Advertising Agency: WAX, USA
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Published: October 2010

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11 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Sharp needle, unclear numeral; what the fuzz?

Write a wise saying and your name will live forever – Anonymous.

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LeeHarvey's picture
LeeHarvey
3045 pencils

Absolutely agree AA! Epic fail.

Roger Keynes's picture
Roger Keynes
5497 pencils

Oh McGoo...! ;)

Will Think for Salary

Renjithtnair2003's picture
Renjithtnair2003
233 pencils

First thought........

shahidali's picture
shahidali
4063 pencils

This piece is an excellent example of the fact that Art direction cant compensate the lack of an idea

shahid

CuriousPencil's picture
CuriousPencil
4227 pencils

I dunno. I think this was probably the idea that sold the client on the campaign, and it's not that through-the-floor-fallen. Eye only needs to be on one thing at once, and it makes sense in a way that it's the numbers. But y'know, this would work smoothlogically if the needle was fuzzy - that's the only thing that needs to be sharp. "Apart from your eyesight" etcetera.

I've just realised how advertisers are paying for this site. Free fucking ideas.

Ah well. They've made shit so far, why not.

CuriousPencil's picture
CuriousPencil
4227 pencils

Oh hang on.

"Correct Fuzziness" - as opposed to what - "Incorrect fuzziness" - what kind of exam IS this?

e t c e t e r a ....

Guest's picture
Guest

很好 很强大

Guest's picture
Guest

BANG ON............

eminenz's picture
eminenz
73 pencils

Bang on...

manumartin5's picture
manumartin5
1202 pencils

blurred..
execution can be better. color scheme coool

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