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Agency: 
Published/Aired: 
October 2010
5823
Description: 

Print advertisment created by Wax, United States for Mitchell Eye Centre, within the category: Professional Services.

Correct fuzziness.

Advertising Agency: WAX, USA
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik

Comments (11)

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Highest Rated

manumartin5's picture
manumartin5
Activity Score 1196

blurred..
execution can be better. color scheme coool

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Sharp needle, unclear numeral; what the fuzz?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Absolutely agree AA! Epic fail.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Oh McGoo...! ;)

The Jobless Writer
Will Think for Salary

Renjithtnair2003's picture
Renjithtnair2003
Activity Score 233

First thought........

shahidali's picture
shahidali
Activity Score 4069

This piece is an excellent example of the fact that Art direction cant compensate the lack of an idea

shahid

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I dunno. I think this was probably the idea that sold the client on the campaign, and it's not that through-the-floor-fallen. Eye only needs to be on one thing at once, and it makes sense in a way that it's the numbers. But y'know, this would work smoothlogically if the needle was fuzzy - that's the only thing that needs to be sharp. "Apart from your eyesight" etcetera.

I've just realised how advertisers are paying for this site. Free fucking ideas.

Ah well. They've made shit so far, why not.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Oh hang on.

"Correct Fuzziness" - as opposed to what - "Incorrect fuzziness" - what kind of exam IS this?

e t c e t e r a ....

Guest's picture
Guest

很好 很强大

Guest's picture
Guest

BANG ON............

eminenz's picture
eminenz
Activity Score 73

Bang on...

manumartin5's picture
manumartin5
Activity Score 1196

blurred..
execution can be better. color scheme coool

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