Mitchell Eye Centre: Hotel

Mitchell Eye Centre
Your eyes. Our focus.

Advertising Agency: Wax partnership, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer: Rik kokotovich

September 2008


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Does any one even bother to read so much copy???

p.syche's picture
267 pencils

i just bothered. it's not worth it... no punch line!
i think the 2 other ones are better, specially the shopping mall one. you can just read the beginning and end and you get the punch line.

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"If you are going to do a long copy ad; make it interesting" - Neil French. This copy is not engaging or interesting.

michael s. nadar's picture
michael s. nadar

really awesome execution.

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