Mitchell Eye Centre
Your eyes. Our focus.
Advertising Agency: Wax partnership, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer: Rik kokotovich
Published: September 2008
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5 Comments
excellent
Does any one even bother to read so much copy???
i just bothered. it's not worth it... no punch line!
i think the 2 other ones are better, specially the shopping mall one. you can just read the beginning and end and you get the punch line.
"If you are going to do a long copy ad; make it interesting" - Neil French. This copy is not engaging or interesting.
really awesome execution.